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Lesson #1: Pump Up Your Marketing with Promotions
“Our competition spends over a billion dollars a year. We can’t play by their rules,” van Stolk once said. “When you’re marketing without money, you have to stay true to the fact that you need to make an emotional connection.”

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Andrew Carnegie Gospel of Wealth
In 1889, steel magnate and self-made millionaire Andrew Carnegie wrote an essay that would go on to change the way many of the world’s richest thought about their wealth and the responsibility that came along with it. “The Gospel of Wealth” was Andrew Carnegie’s attempt to infuse the business world – especially the upper class of self-made millionaires – with a new sense of philanthropy.
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