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Lesson #5: Never Lose Sight of Your Fans
Reflecting on his tremendous success of the decades, Steinbrenner says, “It's an incredible achievement, particularly when I remember that when I bought the Yankees, we had trouble drawing 1 million to the stadium. We have the greatest fans in the world.”

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Selling As Art, Not Science
I think we have lost something by making sales a science. There is an art to this profession and we would do well to remember that, especially those of us who are serious students of this profession. And before all of the old timers retire, take them out to lunch and pick their brains. They have the wisdom of the ages to share with you.

Book Signings – Do I Sit or Stand?
A book signing can be a nerve-wracking experience for some authors. You worry about how you look, whether you'll sell any books and how people will perceive you. Having a successful signing is all in your approach. There are many authors--experienced or first-timers--who are still asking this question: Do I sit or stand when I'm at a book signing? My answer is: Why not do both? And here's why...

SOME EXECS WILL NEED TO DECIDE: layoffs vs. retention
It’s depressing, it’s scary and it’s your decision. For those first timers- welcome to the terrifying responsibility of keeping your company alive during a recession.

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