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Stepping it Up: Nike Reaches the Top of its Game
In 1962, Knight decided to finally put his theory into practice. He didn’t want his business idea to fade away in the halls of Stanford. He was convinced he could make a go of his plan to import cheap but well-manufactured running shoes from Japan, and he wasn’t going to retire the idea until he had tried.

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"The Future . . ." is 'Sole' Sista Tosin Dekalu, Lawyer Turned Shoe Cobbler
As part of our pre-event coverage for "The Future Awards . . ." 2008, we selected some nominees we thought you would find interesting and will feature them until the event date scheduled for January 13th, 2008. We begin with a beautiful woman we think you will find quite interesting! Former Lawyer turned Shoe Cobbler,Tosin Dekalu, is one of "The Future Awards . . ." 2008 nominee. A graduate of the University of Westminster, London, Dekalu relocated to Nigeria in 2001 and shocked most when she quit the practice of law to open a shoe repair company! Today, her reputable shoe company provides shoe repairs for individuals and has expanded its services to include repairs of other accesories such as bags, suitcases and more; gaining clientele from numerous organizations including hotels. Shall we meet Ms. Dekalu?

Descriptive Stories Sell on More than One Level
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

Where Can I Find The Best Medical Insurance?
What Company Has The Best Healthcare Cover? Finding the best healthcare coverage is like finding the best shoe. You will need to know something about the foot in question before you start looking.
Shoes Glorious Shoes
Maria Darling started her own shoe business after she found it hard to buy nice shoes for her small feet. Now the business is being franchised nationally.
Intel, UNC's Coal Supply and Abbott's Bottles: When the Shoe is on the Other Foot
It was interesting in that as I was reading the story about Intel in which it is alleged that the company "Used bribery and coercion to maintain its dominance in the microprocessor market," I could not help but think that this was not the first time that the proverbial shoe was on the other foot in terms of the sometimes strained relationship between buyer and supplier.
Home-based Business Idea: Shoe Repair
Shoe repair as a home-based business is especially rewarding. It allows sentimental shoe owners the chance to preserve their favorite shoes. Having their shoes repaired instead of thrashing them at a slightest instance enables them to have more savings.

A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
Social media case study: The Jimmy Choo Trainer Hunt
Social media agency FreshNetworks helped luxury shoe and accessory brand Jimmy Choo use social media to launch their new trainer collection, helping to increase sales by 33%.
Robert Tucker and Shoe Show, Inc.
Mazon Associates, Inc. featured Robert Tucker, founder of Shoe Show, Inc., in its September 2009 issue of Building Bridges.
Start Something that Matters
Fortunately for us, in his new book Start Something that Matters, Blake tells us we don’t have to choose. As he shares the story of how he started TOMS, one of the fastest-growing shoe companies in the world, he says we don’t have to choose. And furthermore, we’ll have more success if we don’t settle for less than combining all three elements. I love his chapter titles – the six steps for creating your own life.

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