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Lesson #3: Know When to Throw Away the Rule Book
“Every well-intentioned, high-judgment person we asked told us not to do it,” Bezos recalls of his early goal to create Amazon.com and offer one million, many hard to find book titles online. Some people said he shouldn’t try to sell more than 300,000 titles, while others said he shouldn’t bother trying to sell any whatsoever – after all, selling books was not an online sort of venture, they said. “We got some good advice, we ignored it, and it was a mistake,” says Bezos. “But that mistake turned out to be one of the best things that happened to the company.”

Lesson #5: Don’t Chase the Quick Buck, Think Long-Term
“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money” says Bezos with a giant laugh. “That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

Starting the Business: Asa Candler Pops His Way to the Top
In 1877, Candler and one of his former co-workers, Marcellus Hallman, began a partnership and established their own retail drug establishment. At the time, druggists were known for their dubious cure-all potions, which usually had little impact. Over the years, these concoctions became more popular for their sweet taste than their medicinal effects and pharmacies became the place to go to enjoy a casual drink.

Lesson #5: Think Of It As A Game Of Poker
“You know, in life you always have to give yourself some sort of challenge,” says Laliberté, “and for me the game of poker, because of the mathematics, the personality aspect of it, I feel very comfortable in it. It's a great experience.”
Lesson #5: Make Perseverance Your Motto
“There is no royal flower-strewn path to success,” said Walker. “And if there is, I have not found it for if I have accomplished anything in life it is because I have been willing to work hard.”

Lesson #1: You Have To Spend Money to Make Money
Steinbrenner may be one of the most famous faces behind the New York Yankees, but that is only because he has made it his mission to bring on board the best possible people to support him.

How to Find Million-Dollar Ideas for Your Freelance Busines ... Just About Everywhere
Find out how you can be as wealthy and successful as George Lucas by changing the way you look at everyday objects and situations from Jason Gaspero, AWAI Staff Writer.

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