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Writing Tip: Avoid worn-out clichés in your opening sentence
To clearly communicate what needs to get done, avoid worn-out clichés in your opening sentence.

How to Write A Compelling Marketing Letter That Actually Gets Read.
Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.
The First Thing You Say In Marketing…
People make snap judgments in all their interactions. According to Malcolm Gladwell’s Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message.

Other opening sentence Related Articles

HR and Courage
You don't often find the words courage and HR in the same sentence. Here's why you should and how to make it happen.
Opening Statements Are the Keys to Successful Calls
The opening statement is the most essential part of your call. The point you need to communicate in the first few seconds The purpose for your opening is twofold Stupid Questions Get Stupid Answers
How to Write for the Web – A Step by Step Blueprint for Writing Killer Copy (Part 1/3)
Do you want to discover how to write web copy that makes your visitors reach out for their wallets and buy your products? These tips will teach you how to write for the web. Use Short Sentences Don’t try to use fancy words. Get right to the point and make it simple. If a sentence looks too long, it probably is. Most of the times, long sentences could easily be broken up in two, three, or even four short sentences. Mix sentence lengths to make the text easier to read.
Writing Tip: Avoid worn-out clichés in your opening sentence
To clearly communicate what needs to get done, avoid worn-out clichés in your opening sentence.

Opening a New Restaurant? Tell The World
Opening a New Restaurant? Tell The World. With all the bad news in the economy these days anybody who opens a new restaurant is making some good news which is in short supply. Westwind Communications recently promoted the opening of the Frankenmuth Brewery in Frankenmuth, Michigan and has obtained some great PR as a result. How did we do it?

Find out the 7 Top Copyrighting Tips
Most government or legal writing is passive, such as “enclosed in this envelope is a contract.” Something more active would be: “you’ll find in this envelope a contract I’ve included.” Passive writing is usually without a person doing something in the sentence. Active writing is when you have somebody doing something in the sentence. “The door was open” is passive. “Joe opened the door” is active. “Joe kicked open the door,” is even more active.
Always answer the question truthfully, but never................
Always answer the question truthfully but never......................Read on to find how this sentence ends.
Choosing the Perfect Opening Convention Speaker
Choosing the Perfect Opening Convention Speaker For Your Next Event: 5.5 Tips to Ensure Speaker Selection Success By Chip Eichelberger As an event planner you have a lot of balls in the air – everything from venue selection to AV set-up to accommodations to choosing the perfect speaker to launch that all-important convention. Sometimes, event planners overlook the importance of selecting the perfect opening speaker given all of the other items on the “to-do” list, but your opening speaker kicks off the event and sets the tone for all the activities that follow. Critical. So, how do you find the perfect opening speaker? Here are 5.5 tips to ensure a successful search.
One Sentence Value Statement: Branding Your Business
One Sentence Value? Is it possible to capture and communicate anything of value about your brand and what you offer using just a one sentence value? With only 20 to 60 seconds to catch a site visitor's, or possible client's, attention, you can draw them into your site content and set the tone in your content. Think about what your blog looks like when someone comes to visit. What would your one sentence value say to them? Think about it...
3 Grand Opening Ideas that Set the Stage for Your Business
While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks and months ahead.

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