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The Evolution of Customer Analytics Marketing in the Gaming Industry Continued
My first article provided an introduction to the evolution of analytics in the Gaming Industry. Casinos operaing at or above stage three are experiencing real competitive advantage. This article describes stages three thru five in detail.

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Improving Sales through Strategic Sales Compensation Planning
Two of the most common questions at sales conferences are "How do you pay your sales people?" and "How can I get my sales people to be more productive?" Your sales strategy, tactics and goals should be the biggest determinant of your sales compensation plan, and the best single way to operationalize your sales strategy! Commissions and incentives have one function only; to reward the sales behavior that helps you reach your goals.
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