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Use Rituals to Create What You Want
Throughout history, rituals have played an important role in society to usher in new beginnings, communicate intention and celebrate achievement. The notion of communicating directly with the unseen, intangible world of the universe while living on the physical plane is a new one for most people.

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Wearing Your Heart On Your Vest - Manners and Etiquette
Jorge was a young construction worker, sitting near the front of the bus. Natasha was an older lady confined to a wheelchair. She asked him about his orange safety vest, "Where do you get those?" The vests are highly reflective and are easily seen by oncoming automobile traffic. Natasha thought that a similar vest might protect her as she crossed the street from the bus stop to her house in the evening. Jorge stood up, took the vest off, and presented it to Natasha as a gift.
Mr. Infomercial: The Early Years of Ron Popeil
You may not know him by name, but chances are if you have ever had a sleepless night and turned on the television, Ron Popeil has been there to keep you company. He is the king of the late night infomercial, and the man who made famous such catch phrases as “But wait, there’s more!” and “It slices! It dices!” But, Popeil is also more than that. Over the past forty years, Popeil has created for himself an empire. By inventing and selling over $2 billion worth of products, Popeil has turned his company, Ronco Teleproducts, into a global leader in direct response marketing.

Lesson #1: Make the Product the Star of the Show
There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Appearance
Okay - I admit it - this one is extreme. Several years ago before I realized that my body retains ice cream, my wife and I were in our favorite ice cream parlor. An unusual-looking young man walked through the front door. In my lifetime I have never seen anything like it. His hair was sticking out in every direction and came to a point at the top so sharp that it was dangerous. He had every imaginable color represented - green, purple, orange, red, lavender, black - it was really a sight to behold!
Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?
One Man And His Word
About five years ago, my father passed away. I still think about him almost every day, but especially this time of the year when his anniversary rolls around. He was well known and liked in the community where he lived with my mother in New Jersey. Fiercely proud of both his German and Irish ancestry, he always walked in the Annual West Orange St. Patrick’s Day Parade wearing a green tie and a German hunting hat. With my sister and brothers, I will sometimes reminisce about the small idiosyncrasies that made him our dad...
How Good do You Feel?
Sitting on the side of my pool with my feet dangling in the water, bright blue sky over head with whispy white clouds like tiny puffs of smoke drifting along; the sun making my skin feel alive and tingling. As I peel an orange picked off of my tree, I think to myself “How bad is life?” On a scale of things, between this and sitting hours on the M25, yeah not much competition really!

Persistence Goes the Distance
In 1914 Thomas Edison's factory in West Orange, New Jersey, was virtually destroyed by fire. Although the damage exceeded $2 million, the buildings were insured for only $238,000 because they were made of concrete and were thought to be fireproof. Much of Edison's life work went up in smoke and flames that December night. At the height of the fire, Edison's 24-year-old son, Charles, searched frantically for his father. He finally found him, calmly watching the fire, his face glowing in the reflection, his white hair blowing in the wind.

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