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It’s Time for Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Coming Out of the Trough -- It’s Time for a Content, Communication Course Correction
The financial shell game finally caught up with Wall Street. The US auto industry suddenly realized their bloated infrastructure and their views of what people should buy didn't match up with what customers were asking for. The two industries knew how to solve the problems they created...go where they print money. The content creation/sharing/showing/enjoying players pulled back as they have in every downturn and turned their attention to tightening up their organizations, reducing profit margins and focusing on products, technology, services that satisfy consumers. Suddenly we're doing more with less and placing renewed emphasis on listening and talking with folks about exactly what they want and need from us.

Moving Forward -- It’s Time for a Content, Communication Course Correction
The downturn we are experiencing today provides an excellent opportunity for entrepreneurs to move forward as aggressively as they can to gain ground over the competition. While many firms are run by managers who only have minimum "skin in the game," the firms are more cautious and pull back more aggressively. Entrepreneurs can make the physical and fiscal moves that gain sales and marketshare.

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