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Order Takers vs. Influencers
Is it the difference between selling hard and Selling SMART?
18 Business Trends for Your Sales Force
My guests were Mark Berezow, Gary Harvey and Rocky LaGrone. Before they handled one caller's sales force challenges (excellent stuff) , they commented on the state of business out there right now. They see:

5 Things Your Sales Force Can Do to Thrive in this Economy
One of my clients recently completed a transformation. I helped them transform their salespeople from account managers to hunters and closers, from order takers to consultative salespeople and from selling on price to selling at their price - all while selling into one of the markets most devastated by the recession.
Creating A Successful Online Sales Strategy
You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately? So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money. You could call them on the phone or email them, but with voice mail, spam filters, and all manner of gatekeepers, it is literally impossible to get to people, even when they're waiting for your call. It's never been easy to sell, but in today's jaded, cynical, frustrated business climate, the job is even harder.

10 Steps to Create More of a Sales Culture
I spoke to a very lively group of 130 CEO's in Cincinnati today and the question about creating more of a sales culture came up. There are ten steps to accomplishing this:
Turning Order Takers into Salespeople
Salespeople need to make adjustments. New competition, new buying strategies, unfair competition, price competition and the resistance brought on by the recession all change the way they need to play the game and they need to make adjustments too. They need to be quicker, sharper, more strategic and much more effective with their use of selling tactics (skills, not tricks). This article explains how.

Other order takers Related Articles

Lesson #1: Plan for the Worst to Reduce the Risk of Risk
Entrepreneurs, by definition, are risk-takers, people willing to strike out on their own in order to seize an opportunity and make a profit. But, for Li Ka-shing, the richest man of Chinese descent, risk should not be a part of the equation. Li is a self-proclaimed risk-averse entrepreneur and goes to any and all lengths to reduce the risks inherent in his actions. It was in planning for the worst case scenario and learning to expect the unexpected that Li managed to succeed where others before him had not.
Why Owning a Franchise is a Better Way to Business Success
Franchising has many benefits over stand-alone businesses, including training, support and purchasing. It's a great way for people who are not great risk-takers can own their own business. And it's a proven strategy that usually works better than going out on your own

The Automobile University
How many people do you know who have used their college or advanced degree as an excuse to stop learning? What are have you been doing to sharpen your saw? Many of us lack either the time, the tuition or the patience. With the help of Zig Ziglar, we share an efficient, economical method of advanced education that will allow you to put your personal development on cruise control. To paraphrase the up-selling question of fast food order takers everywhere... Would you like knowledge with that?
Matching the Right Type of Salesperson to Your Customers
The most successful sales managers recognise that all good salespeople must have certain vital skills and motivations. The degree and type required, however, will vary according to what customers need in order to use the product or service. The best strategy is achieved by matching salesperson skills, focus, and motivation to best serve these needs. Market and customer analysis by The HR Chally Group has identified four distinctly different types of customers. They, in turn, respond most positively to four different types of salespeople: - Closers - Consultants - Relationship - Display (Friendly Order Takers)
5 Things Your Sales Force Can Do to Thrive in this Economy
One of my clients recently completed a transformation. I helped them transform their salespeople from account managers to hunters and closers, from order takers to consultative salespeople and from selling on price to selling at their price - all while selling into one of the markets most devastated by the recession.
Market Research Leads To Better Decisions
There's an old adage that entrepreneurs are risk takers, but it's really not true, although it appears that way because they have creative ideas they are able to execute to start up and drive successful businesses. Entrepreneurs and good managers achieve success because they do their homework (market research) before making decisions.

Are You An Entrepreneur Who Takes Action? Take The 4 Trait Test
Entrepreneurs are independent people who set themselves apart from others by being innovative action takers. Entrepreneurs know how to solve problems and see opportunities that others miss. In today's uncertain economy entrepreneurs are needed more than ever because they are the ones who are willing to do the tasks and follow through despite obstacles.
Creating Intelligent Action Takers
You need "Risk Takers." You need "Mavericks." Identify every employee in that category and empower him or her to go out and get the job done. So what if they bend the rules sometimes. As long as they don't break the law, violate corporate core values or embarrass the company, "Turn Them Loose." You have everything to gain and nothing to lose. The employees will see this as a demonstration of trust and empowerment. Word will travel fast. Promote that concept. Send a monthly memo to everyone praising individuality that result in improvements. Title your memo, "OFF the CUFF" for it's informal straight talking honest feedback from the top. Reward and recognize the risk takers. Commend the change agents. Then align both management and the employees behind the new vision.
What Questions Do New Customers Ask of Entrepreneurs?
Amongst many things, entrepreneurs spot a hole in the market, create something ‘new’ (or different) and move fast. They need to be cash conscious, astute risk takers, careful business planners, passionate and energised. They influence financiers, associates and (most vital of all) ‘new’ customers. Good entrepreneurs sell and sell well. (And in the current economy, many who were once in the order-taking-by-word-of-mouth business need to learn to sell too.) They start by raising customers’ curiosity. And once they have raised curiosity, how can entrepreneurs go about selling, a ‘new’ product or service to a ‘new’ customer, well? Answer: understand the sequence and the nature of the questions all customers ask. What questions?

Wanting and getting and having and giving
It has been said that there are two broad kinds of people in the world - givers and takers. The givers ask what's in me for you? The takers ask what's in it for me? I think we are all givers and takers. Intention is what differentiates. The poet Gita Bellin says "Success depends on where intention is." I couldn't agree more.
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