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Ten Questions with Polly LaBarre
Polly LaBarre is the co-author (with Bill Taylor) of the newly released book called Mavericks at Work: Why the Most Original Minds in Business Win. The strategies, tactics, and advice in Mavericks at Work grew out of in-depth access to a collection of forward-looking companies. These maverick companies are attracting millions of customers, creating thousands of jobs, and generating billions of dollars of wealth.

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Ten Questions with Polly LaBarre
Polly LaBarre is the co-author (with Bill Taylor) of the newly released book called Mavericks at Work: Why the Most Original Minds in Business Win. The strategies, tactics, and advice in Mavericks at Work grew out of in-depth access to a collection of forward-looking companies. These maverick companies are attracting millions of customers, creating thousands of jobs, and generating billions of dollars of wealth.

Part 2 - Creating a Media Blitz - Brainstorming for your own fresh angles
Here are a few simple tips to help you brainstorm for your own new, fresh, original angles for news:

Reduce, reuse, recycle and repurpose
I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.
I'm Not Interesting Enough to be in the Media
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.

I Said it was the Money; But I Lied UPDATED Oct 2007
Same topic as the original, with data and interpretations reflecting the results from 2007.
Powersharing Trumps Empowerment
We want to win the hearts and minds of our people, but we don't want to stop there. We want them to do something with their hearts and minds, to use them to open new doors, to put them into action to help their Brothers and others who cross their paths. Powersharing. We can do it with our direct reports, our team members, and our organizations. Instead of doing something to them (empowerment) we can do something with them (powersharing).

Keeping up with the Joneses
As you may know, when I am not pursuing my passion of speaking, writing books, and developing these columns each week, I am in the television business. It is important for you to understand how the media and big business views you. You, by virtue of the fact that you are breathing, are lovingly known as "a consumer." Consumers, in the minds of media and big business, exist for the sole and singular purpose of buying goods and services. Whether you buy the appropriate goods and services is not nearly as important-in their minds-as how much and how often you buy.

Be Original, Be Unique
Writing original content is always in your favor. Stealing might seem to be easier than writing an article but it’s not true. You have to look at hundreds of sites to find out original content then you try to spin and steal the article.
Original Footage Vs. Digital Video Copies
As a video forensic expert, I want to examine original video when it is submitted as evidence in litigation. When anyone makes a copy, they have the discretion to copy only the video they feel is relevant instead of all the video recorded regarding the events that actually took place. It is crucial to preserve the original footage’s multiple views of the incident in case of necessary forensic examination. If I can prove scientifically that the original footage-needed to view the facts as they originally occurred-has been intentionally deleted, then I have served a purpose in that litigation.
Art Buyers Must Be Art Detectives
Buying original art can be fraught with problems that learning the ways and means of art detecting can help solve. Buy with knowledge and own with pride.
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