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A keep it simple - Franchise
The success of Microsoft has been to invest, effort in producing a good software package. That product is then duplicated across the globe onto every PC on every desk. That is the recipe for success that I try to copy in building a great franchise. 1) Have a long term goal in mind for your business. 2) Break the business down to the basics and build a working model with systems in place that have a proven track record. 3) Then find a way of marketing this to effectively copy the success on to others. 4) Harness the power of networking to build the brand far beyond what the original business on its own could have achieved.
Five Keys to Guarantee Success in Any Business
Follow this recipe to guarantee your business success.
Here is a recipe for success
We all want the magic formula or recipe for instant success. Unless your definition of success is to have millions of dollars and you win the lottery, success is never instant but the result of deliberate action toward a pre-determined objective. Every chef has his own recipe; this is mine but keep in mind that success is in the journey, not the destination. Recipe for success: Motivation + Belief + Effort = Success
What Are the 7 Proven Principles to Business Success?
The 7 Proven Principles to Business Success will overcome whatever limitation you have. Think of it as a recipe for success in business. All you have to do is first of all learn what the 7 principles are, and then apply them, in order. When you follow this recipe all of your challenges will fade away.
Part 2 - A business paradigm change is needed
This is not a call to arms, for a revolution nor is it a recipe for chaos. This is a call for understanding; for a paradigm change. More of the same will give us all more of the same – this is the recipe for chaos. Just look around. It is obvious from the state of the World economy, the mental health and the well being of the general population that something is out of kilter.
Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.
Changing My Game
Have you ditched an old recipe and found a new way to cook up your success?

5 Spices of Retail Design
This week as I was channel surfing I came across a cooking show on one of the Food Network. After unveiling the dish, the chef and his co-judges introduced each ingredient used in the dish. As the ingredients were placed on a back lit table the names of each one appeared. The whole presentation was a testimony to the art and science of visual merchandising.I couldn't stop wondering if there was a secret recipe to designing retail projects. A recipe requires ingredients and if those were placed on a table such as the one I saw on the show, what would be the words that would light up? Like any good dish, would the success of the project depend on how the ingredients were used?
Be Original, Be Unique
Writing original content is always in your favor. Stealing might seem to be easier than writing an article but it’s not true. You have to look at hundreds of sites to find out original content then you try to spin and steal the article.
Original Footage Vs. Digital Video Copies
As a video forensic expert, I want to examine original video when it is submitted as evidence in litigation. When anyone makes a copy, they have the discretion to copy only the video they feel is relevant instead of all the video recorded regarding the events that actually took place. It is crucial to preserve the original footage’s multiple views of the incident in case of necessary forensic examination. If I can prove scientifically that the original footage-needed to view the facts as they originally occurred-has been intentionally deleted, then I have served a purpose in that litigation.
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