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INNOVATIVE APPROACHES TO INCREASE YOUR DIRECT MAIL EFFECTIVENESS
Innovative approaches to increase your direct mail effectiveness by getting creative.

Other outer envelope Related Articles

Cool Customer Clincher
Today's mail included a card-sized envelope with my name and address handwritten, and a regular stamp, from someone whose name (in the top-left corner) I didn't recognize. Was it a belated Valentine, or what?

Wheres the Benefit
Received a fat envelope last week from a new trust company that wanted me to place my deposit business with it. Inside was a free pen (very nice), and a white folder full of stuff telling how great it was, plus applications, and a contract to sign in order to do business with it.

Lumpy Letters
If you're mailing a letter to someone you've never met, the prospect MUST be persuaded to open the envelope. In the last issue you learned some of the reasons he may not bother.

100 Ways to Succeed #84
If The Envelope Doesn't Fit, Forget It! (So Check on the Envelopes.)
Website Templates Streamlining an Online Business Image
Looks mean everything, especially in business, and this includes online businesses. Product quality and selection, along with great customer service are at the core of every successful business, but if the outer shell isn’t appealing, shoppers are not as likely to take notice...
RecessionProof Your Business From The InsideOut
Have you ever wished that you could have a solid, integrated process that gives you step-by-step guidance? But there are two elements to it - an inner and an outer. Are you ready to discover how to recession-proof your business?

Increase Sales Simply By Raising Your Own Bar
One of my favorite quotes is To go where you have never been before demands that you do what you have never done before. In sales, this is very true because highly productive and successful sales professionals are always pushing the envelope or the bar to reach beyond their comfort zones to achieve their continuous goal to increase sales.
Find out the 7 Top Copyrighting Tips
Most government or legal writing is passive, such as “enclosed in this envelope is a contract.” Something more active would be: “you’ll find in this envelope a contract I’ve included.” Passive writing is usually without a person doing something in the sentence. Active writing is when you have somebody doing something in the sentence. “The door was open” is passive. “Joe opened the door” is active. “Joe kicked open the door,” is even more active.
How Do You Feel?
The more you check in with how you feel throughout your day, the more in tune you are with your inner landscape and outer progress.

Getting to the Nitty Gritty of Your Solution
It is quite ridiculous to go about creating a solution by attacking many different angles at once. There should be no more than two parts of a puzzle that get your attention when putting out a fire or giving your business a complete overhaul. There is the inner focus and outer focus.
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