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Unpeeling Your Marketing Onion
One metaphor I use to describe what a marketing strategy is (and how I work) is a small business onion.

Other outermost layer Related Articles

Facing and addressing the challenges as an SME in Kenya
The recent political and social skirmishes in Kenya have added an extra layer of challenges to the Kenyan business community, the SME sector being one of the worst affected. The reason I say this is unlike big business that have cash reserves that help them weather the storm, the SME sector commonly operates on working capital and day-to-day cash, the reserve that is there is primarily used to pay bills and source for new business.

Finding Success in a Bottle: How Heinz Revolutionized an Industry
Heinz was called everything from the “Pickle King” to “tomato-obsessed,” but perhaps it was precisely this passion for produce that allowed Heinz to create one of the most successful US-based food companies in the world. How did this young boy who was destined to be a brick layer turn the tides around and become one of the most well-known names in corporate America?
Value Based Networking: Beyond Politicking and Power Struggles
Value Based Networking is based on the concept that leaders must hone their networking skills to create a layer of personal contacts that provide the support, feedback, and resources needed to get things done. While most of the folks can see the incredible value, there are some who find networking one of the most dreaded developmental challenges.

Creating Your Power Network: Three Tips to Start Value Based Networking
The whole concept behind Value Based Networking is that leaders must hone their networking skills to create a layer of personal contacts that provide the support, feedback, and resources needed to get things done. Here are a few tips to get you on your way to creating your own power network.
Why training should be the last thing you cut
An organization I'm familiar with anticipated doubling its size within a year and, in order to manage the change that growth would bring, put in a new layer of management. Five vice presidents were installed, all of them promoted from within. Rather than effective planning, this turned out to be disastrous for the organization. Morale disintegrated. Turf issues and tempers began to flare in the formerly supportive environment. And productivity plummeted. Why? None of the VPs had ever had management training.
Inspirational Leaders Love What They Do
If you want to be an inspirational leader, as do many of my coaching clients, you have to have a "why" akin to that of the second stone layer. It has to be bigger - far bigger - than just about you. If you're working to pay the bills, great. But if you want to be an inspirational leader, you need more than that.

The Criticism Sandwich: A Stale Idea
The criticism sandwich is the staple of Management 101 primers, advising us to lay on some praise before delivering any criticism and to complete the process by adding another layer of praise. Most of us intuitively know, from having been at the receiving end of what feels like faux praise, that this process almost never works. Now we have scientific proof of why this is a management orthodoxy that should be abandoned.
How To Make Money From Passions
To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don't just jump right in unprepared.
Getting an SSL Certificate on your website
SSL (Secure Sockets Layer) is a protocol designed to enable applications to transmit information back and forth securely. Applications that use Secure Sockets Layer protocol inherently know how to give and receive encryption keys with other applications, as well as how to encrypt and decrypt data sent between the two.
EV SSL Certificate helps ensure confidence website
EV SSL Certificates: offers VeriSign Secure Site with EV SSL Certificates and GeoTrust True BusinessID with EV SSL Certificates, SSL options which not only provide encryption but also give you a supplemental layer of security.
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