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HOLDING ONTO YOUR IDENTITY IN FINANCIAL CRISIS
In my speaking engagements lately, I’ve been talking to people about how to separate emotion from their finances entirely, and especially how to let go of the negative emotions - shame, fear, anxiety, blame and stress - that often come with debt.
When is the right time to expand?
When is the right time to expandis a question that many small business owners have. There are many issues that need to be addressed to find the answer but one of the big ones is how much will the expansion cost (the initial outlay) and how much cash (operating cash flows) will be generated. A tool to help evaluate whether the operating cash flows generate a return to justify the initial outlay is called Net Present Value (NPV).
2. Penetration Selling -- Penetrating the Marketplace
The first step of Penetration Selling, Prospecting, is defined simply as locating someone to sell something to. This is where the sales process begins. This is the step in which you, or your organization, locates some likely prospects to whom you can sell your wares. This is ordinarily done by seeking out prospects who are already well aware of their need or want for what you are offering, or by taking steps to create a desire for your products within your marketing area.

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