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6 Tips for Setting Better Client Expectations
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| As an experienced business consultant I see issues with client expectations all the time. Businesses don't want to say ‘no' to customers during the sales process. They don't want to tell a new potential customer the truth about how long, how difficult or how costly it will be to achieve the desired result. They want to say ‘yes' and get the new customer to say ‘yes' so they overpromise. Somewhere down the road, your customer will question the promises you made and start to wonder why their expectations haven't been met. The natural reaction to losing clients is to assume the problem was with them-they didn't give you enough time or enough budget and they wanted the world in return, right? |
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