Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

own marketing Tagged Articles



20 questions to ask about your website
One of the hardest things to do is to analyse your own marketing materials. This rule seems to go double for a business' website. The business owner rarely sees them for what they are. At least they don't see them from a visitor's point of view. The following are some of the criteria a professional designer uses when evaluating a website. Use the same rules when you look at your own site.

What to Do, What to Avoid: DIY Logo Design Checklist What Not to Do When Designing It Yourself
Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you “should do” – like “know your audience”, and “say it with pictures.” Now, I’m not saying that’s bad. That’s great. But you should also know what NOT to do. That’s what this article is about. Specifically, it’s about what most do-it-yourselfers are TEMPTED to do but shouldn’t.

Ill-Advised Marketing
What’s nearly as bad a no marketing at all? It’s ill-advised marketing. Guerrillas market like crazy, but none of it is ill-advised.
On the Subject of Marketing Integrity
I’m delighted to share with you news of the impending publication of my good friend John Jantsch’s superb book, Duct Tape Marketing, for which I have contributed the foreword.
Shortcuts to Copywriting Success! How to Find Inspiration in the Work of Others
Tips for ethically finding creative ideas in other people’s work.
Get clear on your niche, claim expert status and get more clients
One of the most important things you will ever do in your business is to decide on your niche or specialism. Having this pinned down is vitally important, yet many people try to be far too general in what they offer. A clear niche can get you more clients.
Book Review: Buy-ology
Marketing is not yet a science, which means that there’s no guarantee that “if you take this action, you’ll get this result”. You may have a lot of anecdotal knowledge and strong hunches on what will get results. However, if you don’t understand how people react to your message, you are likely to be guessing.
10 Cheap Ways to Create a Professional Impression with Your Small Business Marketing
These days, the Internet has created tons more competition in any field than there was just 5 years ago. So you’ve got to have your marketing ducks in a row before you try to sell a thing. Otherwise someone out there is sure to be making a better impression than you. Thankfully, creating a top-notch impression with your marketing doesn’t have to cost an arm and a leg.

Securing Success For Your Home Business
Working from home is, for some people, the epitome of the American dream. You set your own hours, and you get to decide which twelve hours of the day are considered working. With the rise of the commercial internet, there have never been more opportunities to work from home and make your business thrive, particularly if you have a marketable skill that doesn't need a large advertising budget or office infrastructure.
Is Your Peak Season Right Around the Corner?
Is the upcoming season usually busy for you? If so, what are you doing now to maximize your results? Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our promotions and not maximizing on the time and money we spent.

Is Pursuing Your Dream Worth Taking Some Risks
Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business.
Small Businesses Get BIG Results With Business Gifts
Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.
Avoiding Pitfalls in Mentoring Relationships, Part I of III
Creating a mentoring relationship
The Sum of the Whole: Part I
Did you know that your marketing materials talk about you behind your back? In the business world our reputations mean the world to us and part of that is how we are perceived by the outside world. What does your visual identity (logo, stationery, collateral etc.) say about you and your business? Learn insider tips on how to tap into the power of marketing and graphic design to create more professional collateral materials to represent your business properly and to help your business be more memorable.
5 Simple Ways To Improve Your Marketing And Boost Your Business Profits
Marketing is the cornerstone of successful business. Without marketing there are no customers, and therefore, no business. In my work I come across many small businesses. Usually, when the owners are asked about their own marketing efforts, the simple reply is they are too busy to devote time to it and anyway, as they are so busy, they do not need to do any marketing anyway! This attitude highlights the one simple truth that stifles any possible growth in a small business, the owner of the business IS the business. What I mean by this is that if the proprietor is on holiday, off sick or even dies, the business immediately stops. No one else is around to pick up the threads and carry on.

How to follow-up effectively with your contacts
If you break the word marketing down into the real basics; there are two general steps to it. The first is to gather a list of contacts who are potentially interested in what you do and the second is to follow-up with them effectively in order to ultimately get a meeting and sell to them.
GIT R DONE: EXECUTING YOUR LEAD GENERATION PLAN
By Mike Schultz Question: On a scale of 1 to 5, 1 being "always" and 5 being "never", how often do you stick to project schedules and keep commitments you make to clients? I'm guessing that most of you would give yourself a 1 (or a 2). Of course you make commitments and keep them. What kind of professional would you be if you didn't? (I don't know about you, but many a service provider has made commitments to me and not kept them. A topic for another time...)

How To Use Social Media In Your Internet Marketing Plan
There are many ways on how to use social media in your internet marketing plan. Social media is the process in which the components of social activity, technology, and other elements are compiled for a specific purpose.
Marketing explained
Marketing is essential for the survival and growth of your business.
The Newest Way to Expand Your Copywriting Business
The Newest Way to “Expand” Your Copywriting Business - Will Newman explains how offering more services can land you more clients.

Are You Guilty of Shotgun Marketing?
"Shotgun marketing" is basically going about marketing your business without a strategic plan, complete with measurable and meaningful outcomes, strategies, and specific action steps, as well as a plan for consistency. The cure for the shotgun approach to marketing is "Lifetime Laser Marketing." Read on to learn more...
Small Business Marketing -- Business Lessons Learned in Cabo
The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.

Other own marketing Related Articles

Getting Into Marketing Momentum
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money. Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.

Are You Guilty of One-Dimensional Marketing?
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
Effective Efficient and Affordable Marketing
A new marketing era has begun. The marketing 2.0® model has begun to revolutionize how marketing is done not only for clients but also for the marketing companies themselves. Just as Wal-Mart utilized technology to become more effective, efficient and affordable in the area of discount retailing, the marketing industry is also making changes to help benefit businesses of all types and sizes.

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
6 "Easy-To-Implement" Marketing Mindsets
Marketing is not an exact science. It often takes trial and error to determine what marketing strategies and tactics will work best for your business. However, you can create some marketing momentum by getting your mind in marketing shape. Here are 6 ways you can jumpstart your marketing.

3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
How Does pURL Marketing Work?
Personalized URL (pURL) Marketing seems to have taken internet marketing to a higher level and made direct mail marketing much more effective. But how does pURL marketing work and what makes it more useful than traditional marketing?
Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011
Mobile marketing is in its infancy, going through the same growth pattern that I saw Internet marketing go through in the late 1990s. Rather than resist something new, which is what I did with Internet marketing, I'm embarrassed to admit, I've decided to embrace mobile marketing as a new frontier and fully explore the marketing opportunities for this medium in my business. Here are the top 5 reasons that you need to use mobile marketing in 2011 to increase your profits:

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Promoting your company and self with verve

WHAT IS MANAGEMENT CONSULTING

Executive Blind Spots
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.