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A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Why Do So Many Business People Ignore The 80-20 Rule?
I was discussing Richard Koch's book "The 80/20 Principle: The Secret of Achieving More with Less!" with a client yesterday and it became apparent that lots of business people are either not aware of this concept, or do not know how to relate it to their business. Richard says that 80% of our results come from 20% of our activities. This can be seen to be true in just about any business I have had any involvement with as an Accountant and is something I continually tell people to look out for.
8 Green Marketing Ideas for Your Business
We’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place.

Other packaging materials Related Articles

Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Service Marketers; How’s Your Packaging?
When a shopper picks up a product in a store, what is the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.

Responsible Packaging Decisions - How Green Can Keep You Out of the Red
An article outlining a few brief ecological and social issues surrounding product packaging, and some benefits and advice for companies considering more environmentally friendly packaging options.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Packaging: 10 Steps to a Better Process
Part of our success as a packaging design firm rests with our clients who have understood that good packaging is more than just good design-–you also need a good process. At JDA, Inc. Retail Ready Design,we have honed our retail packaging skills for over 15 years and we have over 20 packaging design awards to show for our efforts. Although there are many details that go into packaging, we have highlighted 10 items that, if incorporated into your current design process, will yield great results. For your project to be successful, you and your design firm must understand these process steps.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

What's Your Brand Image ROI?
If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

Eco-Friendly Packaging Materials for Online Retail
The most ubiquitous packaging materials are of course bubble wrap and peanuts. The pros and cons of both are well documented, but the most important thing to know is they are typically made from plastics (as in oil) and are not bio-degradable. With the amount of bubble wrap and peanuts used around the world each day the problem is pretty self evident.

Box Packaging: an Essential Part of Marketing & Branding
In simple words, custom packaging boxes are vital for marketing as well as the security and safety of the product. In order to gain the extra advantage of marketing plus safety, you must order some box packaging company.

The Magnetic Effects of Box Packaging on the Business
The impact of packaging material and packaging boxes on the branding, loyalty building and company growth is beyond any doubt. The custom material can give you delightful results.

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