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Making Headlines: Murdoch Makes the News
After having successfully revived The News, Murdoch began looking for other daily and local newspapers to acquire. In little time, Murdoch had gained control of most of the newspapers in Australia’s capital cities, including Sydney’s The Daily Mirror. With this, he was able to begin offering the larger competitors in Sydney a real challenge. His papers were soon becoming known for their exciting stories about sex and mayhem.

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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
How To Create Your Own eBay About Me Page
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
From Spice to Soccer: Fuller Charts New Territory
In 1996, Fuller created a carefully constructed promotion package for the newly named Spice Girls. Within just a few months of hiring Fuller as their manager, the Spice Girls were an international sensation. Their debut single, Wannabe, became the instant number one hit in not only the UK, but in 36 other countries around the world.

Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Doing Business but Suffering in Silence
Women entrepreneurs fall victim in part to economic abuse due to familial socialization from the time of birth. From a tender age, socialization which is the process of inheriting norms, customs and ideologies differentiates girls from boys. As boys grow up, they learn to be the head of their future homes as well as being the main (if not only) breadwinners. Girls in turn are socialized to be the home makers and caregivers.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Up In Smoke
Recently, I saw two attractive teenage girls smoking cigarettes. I watched them and it was obvious that they were new smokers. As a father who has watched two of his daughters go through the pains of death trying to quit smoking, I wanted to give the two young women a warning and a lecture. I didn’t do it, because they could rightfully have said it was none of my business. As an employer, I looked at those two girls and knew that it would definitely jeopardize their opportunities for getting some jobs. Many companies do not hire smokers. I looked at them as future parents and knew what that smoke would do to their babies, should they continue to smoke and ever become mothers.

Top 10 Questions to Ask Your Prospects Before You Ask for the Business
When I was in high school, my girlfriends and I often envied the boys' prerogative of asking for phone numbers, dances, and dates, since the only time it was proper for girls to call boys was to invite them to the Sadie Hawkins dance. It wasn't fair, we fumed, that the guys got to do all the asking, and the girls had to wait to be asked.
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