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page advert Tagged Articles
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Entrepreneurs - Is The Business Opportunity Too Good To Be True?
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| Times are hard and you want to start you own business to make some extra money, or maybe expand your existing business. You’ve seen a great business opportunity but is it a scam? |
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Other page advert Related Articles
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7 Ways to Make Your Home Page a Home Run for Usability
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| Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
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How To Consistently Improve Your Web Site Results
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| Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. |
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How To Create Your Own eBay About Me Page
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| Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and |
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The Art of the Signup Page
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| A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is: |
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Organic search engine optimization What Do They Mean By Organic Search Engine Optimization
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| Some call it organic search engine optimization because...
... the hyperlink in the results page shows up "naturally" by contrast to the other kind of results displayed in the same page: adverts.
.... an organic result has a greater potential in diverting traffic to a website than a paid advert.
... an organic search engine optimization guru "optimized" the contents of a web page for the most promising words a average user would employ while searching for the same theme the page addresses.
... organically placed hyperlinks often have less opposition. They are less expensive, too. |
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Landing Page Optimization Tips
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| When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. |
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Why pop-ups are a negative approach to brand selling
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| I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert.
Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert. |
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Trial your adverts
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| If you advertise your business then you must trial your adverts and test to see which ones work the best for you.
By trialling your adverts you should agree on a design and more importantly the content of your advert and run each one for around a month at a time. At the end of each month change the advert to a different design and/or different content and so on. When you are testing your adverts you must make sure you take your marketing calendar data into account too.
At then end of each trial make a note of how many enquiries each advert received and of those enquiries that went on to converted into clients. As you collate this data you will begin to build a picture of which adverts work the best for you and use the ones that produce the most responses. |
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Small Business: The Importance Of Lead Capture
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| If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about.
A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used...
Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back. |
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How to Utilize the Magic of Web Videos and Corporate Video Production to Personally Advertise your Business
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| Lately, everyone is advertising out of necessity. They have got to demonstrate that they are bigger, superior, faster and cheaper than everybody else. It's Business, and it's very competitive. Customers are becoming more particular. Marketing that worked years ago, no longer work! If the advert looks like an advert then most prospective customers will simply disregard it. |
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