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Advertising during recession
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Lesson #1: Don’t Be Evil
“We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone,” says Page. “So I think if we were known for that, it would be a wonderful thing.” From its search technology to its advertising to its own charitable foundation, Page and Brin have striven to create Google after the fashion of their own morals. The company refuses to place advertisements for hard liquor and donates 1% of its profits to charitable causes all in an effort to not “be evil”.

The Beach Bum’s Guide to Landing Pages
If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations. If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)... What Makes a Good Landing Page?
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Understanding Banner Advertising
Banner advertising is a form of online advertising which entails placing an ad on to a web page. The ad is made from an image, often moving, changing or a video to help the advertisement stand out. These banner ads are usually placed on websites with relevant information to the ad which have interesting content. You often see banner ads on websites as they are broadly used and often very effective.
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Yellow Page Advertising - Writing a Yellow Page Ad
Even though there is a growing focus on internet advertising, the yellow page book is still a popular and effective form of advertising for local businesses. As with any type of advertising, you want to grab the attention of your viewer and get them to act. This is especially important if your business is in a very competitive market, where you may be competing against hundreds of other companies.
Improve Your Small Business Marketing with Pay Per Click
Have you added pay per click to your small business marketing plan? If you thought PPC was only for huge websites with gigantic advertising budgets, think again. Pay per click advertising can be a fantastic way to test the sales copy on a web page before publishing that page to the general public.

How to Setup Your Advertising Account at Facebook for Affiliate Marketing
Due to the stunning number of Facebook users and and resulting page views, there is huge interest by Affiliate Marketers in using the advertising capabilities of Facebook, suggests Mike Farrell with aspenIbiz. Read this short post as it provides several simple steps and tips to setup your Advertising Account at Facebook.

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