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Seven Public Relations Secrets that Get Your Business Noticed
In the article, "Seven Public Relations Secrets that Get Your Business Noticed," Pam Lontos pinpoints the most effective publicity tools to increase visibility and sell more products and services.

Search Engine Optimization: How to Dominate a Niche Market in Less than a Month
Do You Want to Rank First on Google for Your Niche Business in Less than One Month? Then this is the Article You Don't Want to Miss for Anything in the World.

The Ups And Downs Of Selling
The ups and downs of selling make these challenging times for professional salespeople. Selling is never easy and now it's downright difficult.
Putting the marketing basics in place Part 1
The other day, I was working with a client and talking about their marketing. All the questions that I asked, they were able to answer and I realised that they had all the marketing basics in place and they were ready to move onto the next level. That gave me an interesting thought – THEY might have the basics in place, but do I – do you?

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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Get Your Article Written Today To Build Your List of Raving Fans
Writing articles is one of the top 5 marketing tools I used when I first started my business 10 years ago and it’s one I continue to use today. Why do I love it so much? It’s free, I can leverage the information and use it in several places, it allows me to give something of value to my readers and I build relationships. When I say “article” many of my clients freak out. Here’s what I mean – 500-800 words (that’s a page to a page and a half) on a topic related to your products or services. Once you do a few, you can crank one out in an hour or less. Here’s four tips to help you become a successful article marketer.
Learn the Two Different Types of Pages Required for Your Online Based Business Website
If you have a website from which you run an online based business, are you aware that you need to have two distinct types of pages for this to work efficiently? The first type is a content or article page and the second is a sales page often referred to as a landing or squeeze page.
It’s Not A Mountain, It’s A Molehill
Okay, you’re raring to go. You’ve got an idea for a newsletter. You’re all excited. You’ve done the research, mastered the skills and you’re ready to start your first article. Your very first article. It involves writing one measly page. One single page, that’s all. It’s so simple but then…you suddenly change focus. You stop focusing on the one single article and your mind races ahead and focuses on what you’re going to have to write in the next five years.
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
7 Best Practices for Facebook Pages for Franchise or Small Business Owners
Whether you're a small business owner or you've bought in to a franchise, setting up a Facebook Page for your business can seem easy yet daunting. Many business owners just don't know how best to get started, how to navigate their Page, how to set up a vanity URL and how to market it. In this article, Sally Witzky offers 7 best practices for your Facebook Page to help the small business owner avoid some pitfalls that others have made as well as to ensure awareness of Facebook insights and analytics, which are available to the Page Administrator. With these tips, the small business owner is sure to get on the right road in getting started in creating and promoting their Facebook Page.
3 Tip's To Get You On the First Page Of Google With Profit Keywords
It is a well known fact that in order to make a profit online that you need to be on Google’s first page with your keywords. 40% of all the money made in a niche is made by the number one position, and the bulk of the rest of the money made is shared unequally between the other positions on the page. If you want your blog or website to rank on Google´s first page, it is important for you to read this article in its entirety and follow the instructions given,

Off Page SEO--Getting The Basics RIGHT
Every Internet marketer and webmaster knows the value of proper off-page search engine optimization. It's extremely important to have the right kind of content on your website, but that's far from all you need. It will be literally impossible to get your site ranked well in the search engines these days without proper off-page SEO too. The purpose of this informative article is to shed some light on some of the crucial, basic off-page SEO factors that you need to consider.

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