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Demise of the Yellow Pages
Yellow page use is declining. If your Yellow Pages leads are drying up, there ar4e two important lessons. You need to have a web site, and customers need to be able to find it in the search engines.
What Exactly Are You Selling?
Are you cheating yourself by pricing by the hour? By determining exactly what you're selling, you'll better be able to determine your price.

Other page brochure Related Articles

When Information is Abundant Attention is Scarce
I am not sure who said it, but the above line is certainly true when it comes to marketing. As mentioned in my last newsletter, people are bombarded with marketing messages. This means if you want to make appointments with decision makers and get heard, you need to develop superior access vehicles. Telephone prospecting, using the same old type of messages won't cut it, nor will the traditional one page introductory letter accompanied by a brochure.
Marketing With Brochures
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing.

6 Steps To Design Effective Brochures
Have you ever decided you need a brochure or other piece of printed marketing material? This could happen after you see a brochure from another business (maybe a competitor) and you think “I need one of those too”.

Your Brochure Is Killing Your Sales
Brochures can be the silent assassins that take-out the sales you should have got. Does your brochure sell? Do you know? You can rehabilitate your brochure by listening to your customers favourite radio station...
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
Compelling Brochure Copy - The Basics
Effective brochure composition requires more than (just) compelling design. In planning your promotional materials, you need to pay as much attention to content as you do to visuals - and vice versa. Just as you’re hiring a professional design firm to compose the visual elements of your brochure, so should you consider hiring a professional copywriter to assist in optimizing the verbal messages you want to get across. That said, nobody knows your business better than you, and if you are going to undertake your own copywriting, there are a few basic points you should consider.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Writing Copy for the Web
There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.
Trade Show Tidbits
Instead of a brochure, hand out a one-page fact sheet. Do a pre-show promotion because 33% of people attending a show do so because of a promotion.
Tactics to remember for making a professional brochure
In regard to productive business one of the most influential is marketing. For marketing purpose you should help to make a brochure which will build up your commodity. To make the customer eye-filling retain an exceptional brochure.
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