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Testing Your Way to Website Profits
Testing your landing pages is the number one way to increase your website conversion rate. This article discusses the two main types of tests and gives a free resource for setting them up on your website.
Deciding on Web page elements
You would think that the first thing you decide on, when planning your Web site, are the color palette, font style and layout—what it's going to look like---design components, right? Not so. The same approach that you would use in getting a custom home built also applies to constructing a well-built Web site.

Other page element Related Articles

Basic Introduction to Proper SEO
One critical element of internet marketing is performing proper SEO on your website. When optimizing your website, there are many on-page and off-page elements that need to be attended to on in order to rank well in the major search engine result pages (SERP’s). Making things even more difficult is the fact that the three major search engines, Google, Yahoo, and MSN, each have a unique search algorithm which determines which websites will rank for a given keyword.
7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Selecting the Right Keywords for Battle
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
How To Create Your Own eBay About Me Page
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

META Tags and New Business Prospecting Training *NEED TO KNOW*
META tags are a key element to success in SEO. Often overlooked, they are a great way to increase page ranks for various websites and content. It's amazing what some simple "extra effort" things can do to your online business.
Which Half of Your Sales or Management Effort is Working?
As inidcated by John Wanamaker's famous quote, frequency is an important element of marketing. It is also an important element of selling and of sales management...

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
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