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page essay Tagged Articles
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The Right Way to Respond to a PR Query
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| What's truly mind blowing is that most of these came from PR firms pitching on behalf of their clients. I can maybe understand how someone who isn't a PR professional could make these mistakes...But these people are hired to do this!
So today I want to show you the right way to respond to PR queries so you can get more press with less effort.
#1 - Only respond to queries that truly relate to you and your expertise. No off target pitching. |
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Other page essay Related Articles
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7 Ways to Make Your Home Page a Home Run for Usability
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| Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
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Increase Conversions With Optimized Landing Pages
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| A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. |
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How To Consistently Improve Your Web Site Results
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| Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. |
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How To Create Your Own eBay About Me Page
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| Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and |
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The Art of the Signup Page
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| A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is: |
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DON'T BECOME AN ENRON: Make Truth and Ethics Your Road to Success
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| So much has been written about Enron since the company imploded,
and that will probably be so for years to come. But this essay isn’t
about Enron. Rather, this essay is about your organization. Because
the simple truth is, you too could grow up to be like Enron. The seeds might
already be planted to make it so. Learn how to recognize and avoid Enronism and make truth and ethics your road to success.
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Landing Page Optimization Tips
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| When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. |
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Small Business: The Importance Of Lead Capture
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| If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about.
A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used...
Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back. |
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What is Page Rank and How Does It Work?
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| According to pro-seo, Check PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page. PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support. |
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Tolerance
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| Have you ever read something that failed to impact you and then - upon re-reading the same thing - you find it to be revolutionary? This happened to me recently with a book by Napoleon Hill. This particular book contains a lot of excerpts from that legendary writer and speaker.
There was an essay entitled "Tolerance" that I know I have read more than once, but for whatever reason, I had not found it to be memorable. Upon my most recent reading, I discovered that it was one of the most significant things that Napoleon Hill ever wrote. The beginning of the essay is as follows:
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