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20 Things You Need to Know Before Optimizing Your Site
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

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4-3-2-1-You Lose!
Four seconds, that’s all the time you have to load your website, get the attention of visitors, and make them want to read on. I always tell my clients that the opening page is just like the headlines in a newspaper.
7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

The Beach Bum’s Guide to Landing Pages
If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations. If you’re spending cash on pay per click or other advertising, there are several crucial principles you must follow (if you want to make money)... What Makes a Good Landing Page?
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
Hard Working Entrepreneurs– Do You Procrastinate? Want To Find Some Extra Time?
Are you working very hard but don’t seem to be doing as much as you want to? The busiest person is not always the most effective – you could be wasting a load of your valuable time. Do you procrastinate?
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Website Response Time and Small Business Marketing
When you create a website as part of your small business marketing campaign, one of the first things that you need to take into consideration is the response time necessary to load and navigate your site.

Load Rage
If you are like most people, you are feeling a greater load of things to do and less time to do them. If this does not describe you, check your pulse, you may be dead! Although we are all incredibly busy, the fact is that we are still using less of our total capacity than we think. Nobody can sustain working at full capacity for long, but in truth we can manufacture time to help us deal with the load in more productive ways.

Writing and Publishing eBooks Made Easy #14 - Your Sales Page and eBook Cover
Okay, now that you can accept credit card payments, it's time to set up your eBook sales page. "Huh? An eBook sales page?" I hear you think...Yes, your eBook sales page is extremely important if you want to make money from your book.

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