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Ten Questions With Garr Reynolds
All hail Garr Reynolds! He has written the definitive book about making great presentations: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). To give you a taste of his book (and increase my link count), here are ten questions (really thirteen) with Garr.
All that Twitters is not Gold
Twitter marketing is one of the best methods that any online marketer can employ to earn money from the convenience of their own home. This way of getting your message to the masses can be utilized by those who are younger or older or male or female. This article will show you 2 very simple ways in which you can put the power of this online phenomenon to work in your own home based business.

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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Google Analytics - Just the Facts
It happened one day that I opened up my MC panel on Google Analytics and there they were, on the Keyword Tool, bright and shining....NUMBERS! Real, hard, cold search volume numbers, not just the 1-10 green bar scale of old. And I was a new man unto my Google Analytics clients....yea, verily. a man of...Google numbers.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Sales Number Game Continues
Sales is about numbers. How many people you touch, how much you sell and how many dollars you make are just a few of the critical numbers that sales professionals need to know. No matter what is said about numbers they remain part of what is, is. So the question is “How well do you understand the numbers game?”
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Marketing needs Six Sigma Methodology to Improve
Marketing needs to do a better job of using statistics and especially variation. When I start talking numbers to people, and what they mean, I get looked at like someone that is just trying to complicate a creative process. Improvement is about numbers. Measurement is about numbers. The truth is, marketing is about numbers. So why not employ more of the Six Sigma methodology? I understand that achieving the quality that Six Sigma represents may be difficult but the principles and tools should, nevertheless be utilized.
Live Consultant Thinking: Step Forward for a Good Work Environment
Smart business owners, managers and supervisors, whatever the business, know that we are dealing with people, product and profit, in that order. Statistical analysis gives us a picture of numbers relative to other numbers, but the numbers do not talk about themselves. They are talking about you and me. These numbers represent human activity. How we relate and communicate with other people, steps we take to have a good work environment, and honor humanity on both sides of the counter, affects the value of product and the quantity of profit.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
How Do I Make Sense Of My Numbers?
We had a client the other day who made a great analogy when it came to understanding the numbers in his business. If you've ever seen the movie The Matrix, early on in the movie one of the characters (Dozer) is looking at a screen with a bunch of numbers and he sees all this activity. The main character (Neo) is looking over Dozer's shoulder and all Neo sees is a bunch of numbers. Are you like Neo or Dozer when looking at your financials? Do you see all the activity that goes on in your business, or are you simply seeing a bunch of numbers?
Preventing Physical Identity Theft
Physical identity theft occurs when thieves come in close contact with their victims or the information they’re stealing. for example, Thieves may engage in dumpster diving, where they look through garbage, or literally dumpsters. to find papers with account numbers, addresses, name of family members, Social Security Numbers, drivers license numbers, or anything else that identified an individual.
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