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The Importance Of Analytics In Your Internet Marketing Campaign
Regardless of the type or technique of Internet marketing you intend to deploy, you need to be able to measure results in order to be able to improve upon them with any accuracy.

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Link Reputation and Your Website
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.

7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Link Popularity
Link building is a targeted way of building a web sites link popularity. You may ask why is link popularity important and why does my site need it? Good Question. And the answer is because search engines like Google put a lot of emphasis on inbound links that come into a web site. The anchor text that is used to point to that inbound web page should also match the optimized phrase for the page, but that's a different topic. Link building will over time get you to place better with the major search engines.

Internet Home Business – Site Linking and Search Engine Strategies: Key Rules
Linking your internet home business’ website to other similar sites is important because it helps in getting search engines find and index your website. Linking to different unique site will advance your web site page ranks and link popularity. Link popularity is a key tool used by search engine algorithms to rank and list website URLs.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

SEO Page Rank - It’s not about Who YOU Know… ...It’s About Who Knows YOU
Search Engine Optimization (SEO) is part science and part magic. Well, maybe not REAL magic, but there is a lot going on behind the curtain that most folks never get to see. Scoring a Top 10 listing in Google requires a scientific approach towards getting a lot of little pieces set up correctly. And then there’s that hunk of magic. If we were to give that magic portion a name, it would be called “Page Rank (PR).” PR is the technical term for an unknown, unrevealed, unpublished “magic formula” that Google uses to measure a website's link popularity on a scale from 0-10. So how does Page Rank (PR) get calculated?

10 Reasons Why Your Small Business Needs A Facebook Fan Page
As Facebook gains in popularity on a daily basis, small business owners are quickly realizing that they must create a Facebook fan page in order to keep their brand in front of prospective customers and clients.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.

Facebook Business Page- A New Approach through SEO in the Social World
Facebook Business page SEO is gaining popularity day by day. It is simple to induce SEO into your page and bring in good results. Some vital steps have to be followed for successful SEO in Facebook page.

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