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How to Create Killer Landing Pages
When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages.

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Google AdSense and Optimizing the Context of your Copy
The ability to have a sort of Google AdWords on your own site through its AdSense program and collect revenue from clickthroughs seems to me to be an exciting opportunity. Google seems to put quite a bit of emphasis on the fact that they consider context and not just keyword matching to determine which pages get matched with which AdSense sponsors - the better the content of the web page, the better quality sponsors that will be assigned to that web page. Apparently, the higher quality sponsors have higher payout amounts for clickthroughs as well.
The Power of Links in SEO
Links are undeniably one of the strongest factors affecting search engine results. While both on-page and off-page links are indexed, it is the quantity and quality of off-page links that will directly affect your placement.
SEO - How Important is Your Google Page Rank?
The Google Page Rank is an indication of the number of websites that link to yours. It also gives information about the quality of those links. Your Google Page Rank may ranges from 0 to 10.

7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
The importance of link building and the No 1 guaranteed way to attract quality inbound links
Want to know just how important link building really is? Think you’ve got enough links to get you onto page one of major search engines? Or was it quality not quantity? Read on for the guaranteed No 1 way to attract quality inbound links.
Top 9 Ways Of Getting Effective Backlinks To Your Blog
Every blogger aim of to get to the first page of the Google search engine.But it is no joke getting to the first page of search engine ranking except you know how to go about it.Don't give in the different blackhat method that tell you that you could get your way to the top of search engine results page without drawing the back links of juices form high PR sites or blogs. Go ahead and discover foolproof ways of getting quality back links to your blog.
How to Create & Profit from Your Facebook Page
Facebook now has over 750 million active users and is the 2nd most visited site in the world after Google. Given these facts, Facebook offers a huge potential to profit and grow your business, and it’s free to create your business page. A Facebook business page, sometimes called a fan page, is more than just another way to connect with prospects and customers online. Your business page can drive more traffic to your company website, build your e-mail list, announce special offers and promotions, provide value and improve your relationships with your prospects and customers. As business pages are public, you can communicate directly with the people who “like” your page. When a person joins your business page, it is published in their News feed so all their friends can see, giving it a viral quality.
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