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TAN Conf 2007: Is Entrepreneurship Teachable?
Palo Alto –CA, October 16th, 2007, “Is entrepreneurship teachable?" Can we really teach Africans how to manage and run successful companies? This was the provocative question asked by one of TAN Conf 2007’s attendee; who was a former ambassador to the USA for Rwanda during the Clinton administration.

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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
How To Create Your Own eBay About Me Page
Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Effect of Optimism and Commitment on the Sales Force
I'm not an optimist or a pessimist. I tend to be a be a realist. Relating the aforementioned quotes to selling, I believe that optimists find it difficult to challenge people. I can easily slide over to the pessimistic side when necessary, like when it's time to debrief a salesperson on a recent call. It's difficult to punch holes or question a salesperson's account of a call if you are an optimist. Optimists often become overexcited and set unrealistic expectations about the likely outcome of an opportunity. I believe you must be able to slide back and forth between optimism and pessimism. Get yourself motivated and excited, be realistic about what's happening, and challenge people when what you hear doesn't sound right.
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
What is Page Rank and How Does It Work?
According to pro-seo, Check PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page. PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.

Stop Slide Craziness And Grow Your Business
You may be delighted when a prospect calls to ask about your products or services. If you’re grabbing your dusty slide deck to get ready, you’re shooting yourself in the foot. Instead, use 5-easy steps to stop slide craziness and grow your business.
Content Marketing: 7 Steps to Creating an Irresistible Slidecast Presentation
One content marketing strategy that will get your business found in the search engines is through the creation of a slide show and posting that on slide sharing sites. More and more when I do a search for a term, some of the top results are slidecasts in which the titles match my search phrase. Here are 7 steps to creating an irresistible slidecast presentation:
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