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page specific Tagged Articles
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Why is Page-specific Search Engine Optimization Important
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| Optimizing your website on a page-by-page basis takes a lot more time and effort than just throwing a bunch of text out there and expecting your website visitors and “search bots” (sent out by search engines) to figure it out. Since page-specific optimization does take so much additional energy, a valid question is, “Why is this detailed level of search engine optimization so important anyway?” Here are two important reasons. |
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Other page specific Related Articles
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Search Results Relevancy and Website Conversion Rates
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| By keeping the page graphically relevant to the search term that a visitor is coming to your site from an organic search results is a key to increasing conversion. Each page of your website should be optimized for specific keywords and represents a product or service that you want someone to see (if its not then you have other concerns). |
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5 Easy Ways to Make Your About Us Page More About Your Customers
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| For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.
The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide. |
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7 Ways to Make Your Home Page a Home Run for Usability
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| Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
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Increase Conversions With Optimized Landing Pages
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| A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. |
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The Power of SEO CopyWriting and WritingThemed Content
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| Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone?
Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others. |
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How To Consistently Improve Your Web Site Results
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| Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. |
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Proper Keyword Density for a Website
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| Keyword density refers to the number of times a specific keyword or keyword phrase appears on a web page. For example, if you write a five hundred word page and use the phrase "dog training" twenty times throughout the page, "dog training" would have a four percent keyword density for that page. Let’s look at some mathematics. |
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The Art of the Signup Page
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| A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is: |
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Why is Page-specific Search Engine Optimization Important
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| Optimizing your website on a page-by-page basis takes a lot more time and effort than just throwing a bunch of text out there and expecting your website visitors and “search bots” (sent out by search engines) to figure it out. Since page-specific optimization does take so much additional energy, a valid question is, “Why is this detailed level of search engine optimization so important anyway?” Here are two important reasons. |
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Small Business: The Importance Of Lead Capture
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| If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about.
A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used...
Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back. |
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