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The Right Way to Respond to a PR Query
What's truly mind blowing is that most of these came from PR firms pitching on behalf of their clients. I can maybe understand how someone who isn't a PR professional could make these mistakes...But these people are hired to do this! So today I want to show you the right way to respond to PR queries so you can get more press with less effort. #1 - Only respond to queries that truly relate to you and your expertise. No off target pitching.

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Search Results Relevancy and Website Conversion Rates
By keeping the page graphically relevant to the search term that a visitor is coming to your site from an organic search results is a key to increasing conversion. Each page of your website should be optimized for specific keywords and represents a product or service that you want someone to see (if its not then you have other concerns).
Sample Term Sheet
If the venture capitalists are interested, they will very quickly come up with a draft term sheet for you which gives an overview of the conditions under which they would make an investment in your company. (see next page for a sample term sheet).
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
6 Strategies to Get More From Your Planner
Even with the influx of Blackberries, smart phones and Palm, many people still stick with their paper planners. There is something about writing on paper that makes them comfortable and pleased. If you love your paper too, check out these strategies to make the most of your planning tool.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Is Six Sigma Still Relevant in a Dynamically Changing World
The following is the overview of a just released white paper on Six Sigma, Lean and Integrated Enterprise Excellence with a corresponding link to download the paper itself (as the work was funded there is no charge to obtain the paper). I am certain that it will inspire a spirited debate - and that of course is beneficial to everyone.

Who's Drinking All Your Link Juice?
You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

Google Slapped or Slapped by the Hand of God-Which is the Most Effective?
Since I keep hearing the term, I found a definition for “Google slapped”: It is a term used by mainly small businesses that rely on Google AdWords to drive business to their sites. Google AdWords allows people to have their advertisements for their business on pages with keywords that relate to their products. People who hold AdWords accounts pay each time someone clicks on their ad at about 5¢-10¢ per click. If Google decides that the page potential customers visit when they click on the ad is unrelated, of poor quality, or maybe it loads slowly, they may take punitive action in the form of a Google Slap which drives up the price of the pay per click amount, sometimes to $10 per click, which most small vendors cannot afford to pay. Google may also reduce your page ranking which means you have to pay more.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Implement Efficient Document Management Software to Get Organized in Your Home, Office and Storage
Many people would just like the paper in their life to go away but somehow it seems to keep coming. This is especially true in business. Some companies use document management systems to help keep track of all the paper. There are 5 main options when you are considering how to handle the paper in your world. You can toss it, stack it, alphabetize it, scan it or index it.
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