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SEO Basics in 45 Minutes
In her presentation for Webstock 2008, Jill Whalen of HighRankings.com, gave the audience a 45 minute tutorial in SEO Basics. This article is a summary of the presentation.

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Changing Your Site's Url Structure. How To Avoid Your Site Being Penalized
Unfortunately it will likely have a negative effect no matter what you do. The effects though are temporary. If you MUST change the URLs, and you CANNOT 301 redirect the old URLs to the new URLs, you will risk your rankings, period. At least short term.

The little things SEOs and Web Masters worry about (but probably shouldn’t)
There are so many factors to think about when it comes to optimizing a Web site for search engines: On page factors like title tags, keyword density, internal link structure, etc. and off page factors like link building, marketing, reputation management, etc. It’s easy to get caught up in that one thing that you think will make or break your optimization efforts. Three of the most common that I hear about are duplicate content issues, paid directory controversies, and keyword rich URLs. These are all good items to think about, but there’s no need to get so hung up on them.
10 Search Engine Optimisation Tips For WordPress Blogs
Search engine optimisation for WordPress is essential if you are to gain maximum traction from your efforts. However, the default installation of WordPress does not include the most basic SEO functionality and generates unintelligible URLs, generic Page Titles and neither Description nor Keyword meta-tags. That search engines hate duplicate content is a given - and 3 of the key indicators are page URL, Title and Description! Fortunately, SEO for WordPress is facilitated by the concept of "plugins" or easily installed mini-applications which provide specific functionality. Here are six essential enhancements to WordPress that will make a huge difference in the qualified traffic your blog delivers to you!

7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Internet Home Business – Site Linking and Search Engine Strategies: Key Rules
Linking your internet home business’ website to other similar sites is important because it helps in getting search engines find and index your website. Linking to different unique site will advance your web site page ranks and link popularity. Link popularity is a key tool used by search engine algorithms to rank and list website URLs.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
••••••>Free SEO Tip of the Day: Consider the URLs You Choose for SEO to achieve the best possible Google Ranking
Choosing the right URLs are just as important as using keyword enriched content and other white hat SEO methods for gaining great web page rankings.
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
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