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page versions Tagged Articles
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Top 10 SEO Issues - Expanded 21 to 30
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| Expanding on the beginner and intermediate tips, this list is geared more for the advanced search marketer. |
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Planning for Web Site Disaster
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| Do you have a corporate site where the content is written by various in-house staff members, the pages are managed by your freelance web designer and your SEO campaigns are outsourced? Read on to put in place plans to prevent web site disaster. |
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Other page versions Related Articles
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6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
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| Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt.
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.
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7 Ways to Make Your Home Page a Home Run for Usability
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| Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
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Increase Conversions With Optimized Landing Pages
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| A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visitors land on when they click your PPC ad. |
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How To Consistently Improve Your Web Site Results
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| Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. |
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How To Create Your Own eBay About Me Page
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| Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and |
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Key Differences Between QuickBooks Enterprise and QuickBooks Pro/Premier Accounting Software
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| I'm often asked to explain what is different between these versions of QuickBooks accounting software. This article will help provide some additional insight about what the key differences are between the different versions of this very popular accounting software package. |
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The Art of the Signup Page
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| A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is: |
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Landing Page Optimization Tips
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| When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. |
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Small Business: The Importance Of Lead Capture
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| If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about.
A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used...
Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back. |
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What is Page Rank and How Does It Work?
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| According to pro-seo, Check PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page. PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support. |
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