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pages books Tagged Articles
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Your learning/self-improvement process is probably obsolete
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| I don't know enough. The pace of change in the world of sales, sales management and consulting is such that my traditional process for learning simply can't keep up. I know you're in the same boat. Guess what? We can help each other. |
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Other pages books Related Articles
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Million Dollar Mailing
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| Book review -- the art and science of creating money-making direct mail to make money on the Internet
– Denison Hatch, August 2001, 500 pages, Bonus Books Inc, 160 East Illinois Street, Chicago, IL 60611 |
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Online Public Relations
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| Book Review -- A Handbook for Practitioners – By James L. Horton; 296 pages, ISBN 1-56720-406-6, Quorum Books, Westport, CT, May 2001 |
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Rules of Thumb for Business Writers
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| Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages |
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The Mind of the C.E.O.
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| Book Review -- The Mind of the C.E.O. – by Jeffrey E. Garten – Basic Books/Perseus Publishing, NY – 2001, 310 pages |
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Public Relations Kit for Dummies
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| Book Review -- Public Relations Kit for Dummies by Eric Yaverbaum, IDG Books Worldwide, Foster City, CA, February 2001, 326 pages |
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Top Ten Leopard Tips
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| Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly. |
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12 Product Page Conversion Strategies That Shant Be Ignored
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| Product pages maintain considerable strategic importance for ecommerce websites. Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have against a competitor. In addition to this, product pages also serve to help buyers find relevant pricing information, delivery costs, warranty and/or return policies and a whole lot more.
To be effective, your website must implement product pages that are able to satisfy each of your visitor's needs. But information isn't enough either. While providing necessary information, these pages must be convincing enough to entice your visitors to move through the purchase process -- on your site rather than on a competitor's website.
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It’s All About PR
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| You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then... |
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Yellow Pages - To Advertise or Not To Advertise
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| With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths. Some older age demographics also prefer them to other alternatives. It is expected that we will continue to see these familiar yellow books around for approximately 10 more years. So whether they are right for you really comes down to knowing the search habits of your ideal clients. |
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Writing Your Own Obituary
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| Those of you who are consistent readers of this regular offering, realize that I rarely recommend specific books. Instead, I encourage people to read those books that will help them in the pursuit of their own passion. However, recently I have completed both of Tom Brokaw's books dealing with the Depression and World War II era-The Greatest Generation and The Greatest Generation Speaks.
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