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How Do I Market My Bookkeeping Business?
It's hard to know the best way to market any business. Different methods work for different business and areas. The trick is finding the right one for you that doesn't blow the budget.

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Measure THAT
One of the secrets of the Yellow Pages was that the phone company would give you a second line when you bought a big ad.
How to Improve Your Yellow Page Advertising
"If you look at a 1951 Yellow Pages directory from Buffalo, New York, the ads appear basically the same then as they do now, not counting the recent addition of various color options. Forty-five years later, advertisers for the most part are still just highlighting their name and phone number. By simply enlarging the information that appears in their free listing, advertisers are definitely not getting as much out of their ads as they could be."
Social Bookmarking for SEO. Part I.
Social bookmarking seems to be the Web 2.0 version of what catalogues and directories were originally created for back when the web was born – sites that contain useful links. Or trusted links. Or categorized links. All kinds of links. But with social bookmarking instead of a few trusted editors for each directory (or topic within the directory as in DMOZ) here comes the power of the crowd that chooses the best sites and pages, instead or limited number of categories – myriads of tags that describe the links as precisely as possible and instead of just one place where the link would be found in a catalog, one wise submission to a social bookmaking site might mean tens or hundreds of links to your site syndicated all over the Internet.
Why Mass Link Submissions are Dangerous to Your SEO Efforts
Those mass directory submission offers are tempting. But they could be leading you down a dangerous path. Learn how mass directory submissions can actually hurt your SEO. And what you should do instead to keep building long term business success online.
TIPS TO ATTAIN PROPER SERP'S FOR A WEBSITE AND BLOGSITE.
A blog site will only be cached if Google crawls it from another website.Say you have a blog and you have submitted it to a directory.If the moderator of the directory approves your submission and is put in the front page of the relevant category there is every chance of your blogpost being cached.What really matters here is the blog platform that you are using.I use blogger and to my knowledge ten blogposts of mine are cached.Submit your blogposts to technorati or social bookmarking sites like digg and delicious to get it cached faster.Once that is done try re-directing visitors to your blogsite by adding a link to your blog from a forum or article directory.
Direct Response Directory Ads
For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise.
Yellow Pages - To Advertise or Not To Advertise
With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths. Some older age demographics also prefer them to other alternatives. It is expected that we will continue to see these familiar yellow books around for approximately 10 more years. So whether they are right for you really comes down to knowing the search habits of your ideal clients.
3 Reasons Why Small Business Owners Should Re-Evaluate Phonebook Directory Advertising
Small business owners face many challenges when it comes to planning their marketing budget. Funds are limited so every dollar should go toward those efforts that will get fairly immediate results or that will build up their marketing efforts for the long term. Phone directory advertising has long been held as a staple in the local small business owner's budget. But these days, people just don't use the YellowPages and the YellowBook like they used to, especially with the advent of laptops, iPads, iPhones and Android smart phones. But some business owners are still talked in to advertising heavily in the phone book directories and it just doesn't make sense for them anymore. This article will give the business owner tips for reducing that expenditure and maximize it elsewhere with social media or online marketing.
Don’t Blame Mental Pause
Lately I catch myself in mid-action, trying to remember what the heck I was doing. Or trying to remember what I was going to do next, where I was going when I started up my web browser. To add insult to injury, the other night I cut my finger reaching for my phone on my kitchen counter. I'd just turned the lights off but I knew the phone was there. I simply forgot that I’d placed the knife next to the phone. I hurriedly reached for the phone, and sliced myself pretty good.
How to Click with People on the Phone
Telephone. Tell a phone. There are times when I get the feeling I’m talking to a phone instead of over the phone. Incoming telemarketing calls don’t allow for meaningful connections. And by all reports, cold calls are another example of missed opportunities. Yet there’s no question that you can build connection with people over the phone.

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