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palette Tagged Articles
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International Food Franchises find ways to cater to the Indian Palette
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| Put it down to a stubborn Indian palate, but most international brands have to revamp their menus when they come to India to keep their customers happy. Baskin Robbin’s have just launched their latest ice-cream flavor - kulfi. Indian Touch “ |
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Is Your Website's Color Scheme Costing you Customers?
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| You may not think something as simple as a color scheme would actually cause you to lose business, right? But the truth is, people all around the world see color in different ways. Here are some common ways that color is perceived internationally.
Think about your website's current color scheme and consider if you're making your customers think about things such as soap - or even death! See what I mean by reading each color's symbolism.
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The Painting
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| I have been posting several articles and blogs about faith lately, so I decided to give you something fun to play with this time for a lighter focus. Here is an exercise that will help you visualize yourself in the most positive way. |
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The Psychology Of Color In Web Design
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| Particular colors spark certain emotions and feelings within all of us. While there are some guidelines that any designer, including a web designer, can follow, it is also important to remember that cultural and regional differences may mean that the same color sparks a different reaction in different groups of people. |
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Other palette Related Articles
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Deciding on Web page elements
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| You would think that the first thing you decide on, when planning your Web site, are the color palette, font style and layout—what it's going to look like---design components, right? Not so. The same approach that you would use in getting a custom home built also applies to constructing a well-built Web site. |
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Is Your Business Color-Blind? - Mash Bonigala
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| If your company is like many others, you may have chosen your color palette based on what you personally find pleasing. While your opinion as a small business owner certainly matters, color can be not just a pretty visual, but a subconscious way of communicating with and invoking emotion in your customers. Here are the colors most often used in logo design and business brands, along with what they convey. By understanding the power of color in logo design, you can make logo and branding decisions that help ensure the future viability of your company. |
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A hard working brand or just another pretty face
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| Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction. |
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Home Business For Women And Cosmetics
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| Once you discover what season you are, you will effectively choose the right colour palette for you. You see, your skin tone does not change over time, so whichever season you are now, will most likely be the same throughout your lifetime. |
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The Three-Part Harmony in Your Logo
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| Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette.
These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism. |
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A Brand Is Much More Than Just A Logo
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| Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand?
To answer this question, let's first define what a logo is and what a brand is:
What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon.
What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business. |
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