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How To Make The Most of Your Business Card
Business cards won't do you any good if you don't use them to your advantage. Here's how to make the most of your business card.

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Best Practices: Creating a Successful White Paper Program
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time. A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers. This paper reviews best practices for creating a successful white paper program.
6 Strategies to Get More From Your Planner
Even with the influx of Blackberries, smart phones and Palm, many people still stick with their paper planners. There is something about writing on paper that makes them comfortable and pleased. If you love your paper too, check out these strategies to make the most of your planning tool.
Is Six Sigma Still Relevant in a Dynamically Changing World
The following is the overview of a just released white paper on Six Sigma, Lean and Integrated Enterprise Excellence with a corresponding link to download the paper itself (as the work was funded there is no charge to obtain the paper). I am certain that it will inspire a spirited debate - and that of course is beneficial to everyone.

How to Market with Free Samples
People love free samples, and giving away free samples is a great way to promote a product or service without having to do "hard selling" that most of us try to avoid. But how do you give away free samples without losing money?
Implement Efficient Document Management Software to Get Organized in Your Home, Office and Storage
Many people would just like the paper in their life to go away but somehow it seems to keep coming. This is especially true in business. Some companies use document management systems to help keep track of all the paper. There are 5 main options when you are considering how to handle the paper in your world. You can toss it, stack it, alphabetize it, scan it or index it.
Retail Incentives: Free Samples For Foot Traffic
Free samples work to bring customers in the door. The challenge for any company is to get the word out that you are offering those free samples. Large promotional signs and messages in store windows, on billboards and added on the bottom of receipts can be used to get the message across to bring people into the store to get their free sample. Depending on the location of the store, sometimes it pays to have a greeter standing at the front door handing samples out to consumers as they walk by. This technique works well in shopping malls and in other high traffic areas. It's no secret that consumers love free things and will often come into the store simply to pick up an advertised giveaway. The hope is that those customers will buy something else once they are there.

Creating A Lift In Sales With Free Sample Marketing
If you are looking to boost your sales figures, as many companies are, you should consider free sample marketing. This is basically just the process of providing people with free samples of your product in the hopes that they will purchase more. Some people say that this is not worth the risk since you have to spend money to give out the samples. This is just not the case. There is a certain amount of risk with any marketing technique since you have to pay for any advertising. You will not spend more on this particular tactic than you would if you shot a commercial and ran in on national television. There are two main reasons why this is an effective tactic.

Using Free Samples To Lift Retail Sales
Using free samples to lift retail sales is much different than giving away free product to drive foot traffic to your retail store. When you use product to drive foot traffic, that product can be anything so long as it grabs the customers’ interest. If you decide to use free samples to life retail sales, you need to feature products that you offer in your store to try and drive more revenue.

CPG Marketing with Free Sample Giveaways
Simple marketing methods effectively further business goals. One simple marketing method that has been used for years by business owners is free samples, also known as freebie marketing or sample product marketing. There are several reasons why free samples attract such a large customer base and helps build on it.

Top 10 Paper Organizing Tips
Paper over takes our lives, our desks and our homes. Take control with our top 10 paper organization tips!

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