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Guerrilla Marketing for the Small Marketing Budget
A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective – you just need to be specific, memorable, unusual and have a lot of energy.

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The Savvy Author’s Guide to Book Publicity
The Savvy Author’s Guide to Book Publicity – Lissa Warren; Carroll & Graf Publishing, 245 West 17th Street, NY, NY 10011, 212.981.9919; paperback, 336 p, January 2004; ISBN 0786712759; $14
Social Entrepreneurship: Ten Questions with David Bornstein
David Bornstein is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas. He recently updated this book, and it’s now available for the first time in paperback.
Cost Control in this Economy
Cost control is not just a checklist, but a way of thinking that cost effectiveness is the primary objective. Focus on results, not the process. And please, don’t just look at direct hourly people for improvement. That is probably not where your big costs are. Show me the money. For a deeper analysis, my book called Cost Reduction; Survive, Recover, Thrive offers actions for any phase of the economy, for all levels of the organization chart. It is listed on Amazon, search by the title please. It is available in a Kindle edition as well as paperback.

The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Cost Control, Cost Reduction after you cherry pick; get serious about Productivity Improvement
Cherry pick, gather the low hanging fruit. That's good Cost Control advice, but then what? Especially if a double dip recession is upon us and cost reduction is paramount. To reach the next level of productivity improvement may be a bit harder, but the results can benefit your organization structurally over time. This article explains some actions and their value. For a deeper analysis, my Amazon book called Cost Reduction; Survive, Recover, Thrive offers actions for any phase of the economy, for all levels of the organization chart. It is listed on Amazon, search by the title please. It is available in a Kindle edition as well as paperback.

The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 1
Now that ebook readers such as the Kindle and Nook and their PC applications have made ebooks (short for electronic books) more popular than the traditional hardcover/paperback novel...almost anyone who ever dreamed of being a published author can make their dream come true. Sounds great, doesn't it? Unfortunately the luxury of becoming a self and/or independently published author also comes with a caveat...you, and you alone, are responsible for promoting your book! Don't be discouraged, however. It is actually easier than it sounds--once you have learned a few of the tricks of the trade.... So that's what I'm here to teach you, easy tricks for promoting your own book--and the good thing is, they'll work whether your book is traditionally, self and/or independently published.
The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 2
Kindle and Nook and their PC applications have created a literal overnight literary explosion. Ebooks (short for electronic books) are suddenly more popular than the traditional hardcover/paperback novel. That's hot news, but even hotter news is the fact that now, almost anyone who ever dreamed of being a published author can make their dreams come true. That sounds great, and it is great as long as you understand that your dream of being a published author does not stop with uploading your masterpiece and pushing the publish button. Once your book is available for sale, you--and you alone--will be responsible for promoting it, and that will be a job in itself! Fortunately, although it will be time-consuming, it is also easier than it sounds...once you have learned a few of the tricks of the trade....and that's why I'm here.
Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
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