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Smart Women Are Like Harry Potter
This article is about women in small to mid-size businesses and how they should reflect on their products and services periodically. When we begin our journey as entrepreneurs, we may start our business with just a few products or services. In the beginning, you create your core product or service---your brand. As the business grows, it’s essential that you begin to dewant tosign or create other products and services that compliment your brand and that your valued customers would benefit from. J.K. Rowling has done an amazing job at creating a series with her core brand (Harry Potter) and then adding more characters and storylines that readers every where want to follow. The same applies to any successful business.

Other paperback version Related Articles

The Savvy Author’s Guide to Book Publicity
The Savvy Author’s Guide to Book Publicity – Lissa Warren; Carroll & Graf Publishing, 245 West 17th Street, NY, NY 10011, 212.981.9919; paperback, 336 p, January 2004; ISBN 0786712759; $14
Social Entrepreneurship: Ten Questions with David Bornstein
David Bornstein is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas. He recently updated this book, and it’s now available for the first time in paperback.
How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

Four-Step-Formula Revealed by America Highest Paid Ad Writer
I’m going to show you a four-step formula passed to me from one of America’s highest paid ad writer. As soon as I applied the formula to the sale page on my website, it increased the number of people responding to my ad more than ten folds almost overnight. Curious to know what I did? Here’s the text version after the make-over, you can find the original unformatted version on my website. Scroll down to the end of this article and you will find the web link. =========================================== Why Almost Everyone Is Dead Wrong About How To Get New Customers ===========================================
Cost Control in this Economy
Cost control is not just a checklist, but a way of thinking that cost effectiveness is the primary objective. Focus on results, not the process. And please, don’t just look at direct hourly people for improvement. That is probably not where your big costs are. Show me the money. For a deeper analysis, my book called Cost Reduction; Survive, Recover, Thrive offers actions for any phase of the economy, for all levels of the organization chart. It is listed on Amazon, search by the title please. It is available in a Kindle edition as well as paperback.

Become a Better Version of Yourself
Setting your intention on becoming a better version of yourself in business is a sure fire way of producing desired results quickly. This article tells you the best way of becoming a better version of yourself.
Are you creating competing motivations in your sales force?
I recently met the managing director of a medium-sized software business, who asked me why would his sales people keep selling one version of their product when they had been instructed to also sell in a newer, more comprehensive version of the product. It turned out that his sales people earned more commission by selling in the older version than the newer version of his product. And the sales people made the bulk of their income from their commissions rather than from their salaries. There you have it. What makes perfect sense to the sales person does not always work for the organisation or the customer.
Competing motivations creating confusion
How to incentivise and reward sales people has long been a contentious topic. Too many times I have seen businesses set up incentive programs that reward the wrong behaviours which can affect team morale, client relationships, sales, staff retention, and so on. For instance, I recently met the managing director of a medium sized software business who asked me why would his sales people keep selling one version of their product when they had been instructed to also sell in a newer more comprehensive version of the product.
Mortgage Payment Options That Can Save You Money
The not accelerated version of the bi-weekly mortgage payment option does not end up saving you lots of money like the accelerated version.

QuickBooks 2009 Small Business Users Must Decide, Should I Upgrade to 2012?
The benefits of upgrading your QuickBooks to version 2012
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