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The Best Marketing Parable You Ever Heard
In This timeless parable adapted by marketing expert Issamar Ginzberg, A deep understanding of marketing and how to satisfy your clients and customers is taught. See why even clowns on tricycles couldn't cheer him up... but a homeless man could.
Strategy vs. Fundamentals
Creating companies is hard. Most fail. Overnight success is rare (my favorite “overnight success stories” are the ones that take 10+ years, like iRobot or Harmonix.) While strategy plays a key part in the outcome of an entrepreneurial venture, the fundamentals matter a lot. Take the following parable that I got from a friend recently.
Don’t Like Meditation? Try Gratitude Training.
Thich Nhat Hanh, the Buddhist monk and zen teacher once nominated for the Nobel Peace Prize by Martin Luther King, Jr., has a knack for making the esoteric understandable.
A Matter of Perspective
Sometimes a new perspective can hit you on the head a la “I could’ve had a V-8!” For me, it happened recently when I had the good fortune of working with a intern from my children’s school. Her name is Jordan Denniston, and she is a high school junior. Although still young in years, Jordan is quite wise in spirit. As I reflected on the battling perspectives of the recent Presidential campaign and my own, more mundane challenges of perspective, Jordan’s thoughts below helped me relearn an important leadership lesson.

Is Bad Customer Service Killing Your Business
It’s time to beat the old bad customer service drum again. I know, I’m sick of beating the drum, too, but as long as bad customer service runs rampant through so many businesses I feel it is my entrepreneurial duty to bring it to your attention. So grab a pew and prepare to listen to the sermon I’ve preached before:

Other parable Related Articles

Strategy vs. Fundamentals
Creating companies is hard. Most fail. Overnight success is rare (my favorite “overnight success stories” are the ones that take 10+ years, like iRobot or Harmonix.) While strategy plays a key part in the outcome of an entrepreneurial venture, the fundamentals matter a lot. Take the following parable that I got from a friend recently.
The Best Marketing Parable You Ever Heard
In This timeless parable adapted by marketing expert Issamar Ginzberg, A deep understanding of marketing and how to satisfy your clients and customers is taught. See why even clowns on tricycles couldn't cheer him up... but a homeless man could.
How to eliminate Poverty – Lesson from the Parable of the Talents
In the bible, Jesus talks about the parable of the talents, wherein the person who multiplied his portion of the money was given more and the one who hoarded it lost even that. The same is EXACTLY true in real life. People who adopted and applied this philosophy multiplied their resources and became rich, and the ones who did not remained poor. I am of the opinion that we everyone of planet earth could apply this philosophy then there wouldn’t be any poverty at all, which in turn will lead to more harmony, less crime and more peace. So if there was a PRACTICAL way for the masses to apply the philosophy, people would be must better off financially. This article will show you exactly what you need to do to apply this teaching.
Who Moved My Customers?
Most of us are familiar with Dr. Spencer Johnson's 1998 parable Who Moved My Cheese? The book was written to provide career guidance to people in changing work scenarios. Today, those lessons apply as much or more to business leaders as to their past and present employees. What do we do as we discover our past customers no longer exist?

Government Takeover: We're Boiling
In business school I learned of the parable of the boiling frog - the story that illustrates how gradual, progressive movements can radically transform a situation. It's a story all Americans should understand today....
Here, There & Everywhere Flying with Santa
I am so proud of my friends from all over the world who let me know that I will always have a home in their hearts! Blessings, Barbara Garro, author of From Jesus to Heaven with Love: A Parable Pilgrimage with new books coming out as early as 2012--stay tuned!
Progressivism Isn't Progress, II
In graduate school, they taught us the parable of The Boiling Frog... and, though I think they meant us to take away a different lesson, the parable provides a perfect way to describe "progressivism:" the slow war against freedom, strength, and prosperity being waged in the United States since the late 19th century....
Interview with Barbara Garro
As the author of Grow Yourself A Life You'll Love and From Jesus to Heaven with Love: A Parable Pilgrimage, Barbara has been coaching people to achieve their goals as writers, artists and believers for nearly fifty years. Along with her Business, Finance & Economics and Business & Professional Communication degrees, she also has a Master of Arts in Liberal Studies, and a Certified Property & Casualty Underwriter, and graduated from Corporate Coach University and Coach Training Institute. People say that her workshops and books have helped them stay on their goal tracks by knowing what to do when life gets in their way.
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