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Double Marginalization and the Decentralized Supply Chain Revisited
Without a doubt, the concept of double marginalization and the resultant issues associated with understanding and addressing its impact represents one of the more complex elements of an organization’s supply chain practice. As the point of convergence of multiple stakeholder interests and the seemingly disparate (some would say contradictory) strategies that define today’s partinioned enterprises, the intent of the article when it was first published was to create an awareness of a concept that up until that point was not widely recognized, let alone understood by the majority of purchasing professionals.

Double Marginalization and the Point of Ideal Price Viability
Referencing my last post (Double Marginalization and the Decentralized Supply Chain, August 9, 2007) double marginalization “DM” is defined as the “exercise of market power at successive vertical layers in a supply chain.” The problem that arises as a result of DM is tied to an impetus to mark up the product’s price above marginal cost. The sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain.” In short, DM drives the paradoxical outcome of higher buy prices with lower sell profits.

Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”

Other paradoxical outcome Related Articles

Why "Embracing Rejection" is Stupid!
Guess what happens if you embrace rejection as a part of the job and quickly move on to make the next call. You're doomed to repeat the same mistakes over and over. A rejection is a failure. It's a sales call that did not result in a desirable outcome. If you want to get better at selling, it is imperative to analyze your failures to determine if a different approach could have yielded a better outcome.
INVERSE WISDOM
Some seemingly paradoxical principles of change and success
Double Marginalization and the Point of Ideal Price Viability
Referencing my last post (Double Marginalization and the Decentralized Supply Chain, August 9, 2007) double marginalization “DM” is defined as the “exercise of market power at successive vertical layers in a supply chain.” The problem that arises as a result of DM is tied to an impetus to mark up the product’s price above marginal cost. The sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain.” In short, DM drives the paradoxical outcome of higher buy prices with lower sell profits.

Adults Ambushed by the 'More' Mentality
There's a paradoxical effect that afflicts us: when we sell our talents, they lose their meaning. Yet, we desire the rewards that financial success brings. What price are we willing to pay for it?
The Unlimited Power Within
An unlimited power to create lies within you. When you act on your Core Desires, the outcome is often far grander than you might imagine. "Outcomes are often not what I expect," said Wally, "and yet I always find myself feeling completely satisfied with the way things work out. When you have faith in the outcome, no matter what it may be, you cannot stop yourself from living and working with enthusiasm. As I put what I feel into action, I am filled with vitality and happiness." When Wally was forced out of his own cookie company, it seemed utterly unfair. But he refused to be a victim:
There's Opportunity in that Crisis
Quantum Theory promotes the existence of limitless outcomes for each and every situation. The outcome we experience is the outcome we choose to see. Pay attention to that. Any outcome is available to us - we choose what we experience. When we change our thoughts and expectations - we change our outcomes.
1st of the Top 10 Kurlan Sales Management Functions
This is the 1st in the series of the 10 Kurlan Sales Management Functions. #1 - COACHING In its simplest form, sales coaching consists of the following two activities: 1. Pre-Call Strategizing - coaching prior to selected calls to make sure that the salesperson has a good reason for having the upcoming call, a desired outcome, a game plan or strategy, and the appropriate questions/dialog to achieve the desired outcome. 2. Post-Call Debriefing - coaching after selected calls to discover the true outcome of the call, why the salesperson got that outcome, and what they could have done differently or more effectively...
Play with Your Dark Side
It is the unity of the light and the dark, the positive and the negative charges that underline the brilliant intelligence of the universe. This is true in our business life as well. How can we unify these apposing energies that hold our infinite capacity for creativity and joy? Reflecting on my own experience, I find it helpful to incorporate several paradoxical ideas into my life.
Impact and Influence in Action – Where Are They With This Issue?
Negotiation is, or should be, about reaching a wise outcome to a situation which needs resolution. The nature of any negotiation is that, at the start, there are differences. To have lasting impact and positively influence the outcome you need to understand what the differences are. In a way you could be the least qualified person to do this - you may not even want to hear things which will obstruct you in getting what you want. Just like waiting at traffic lights you need to engage neutral for a time and get out of the gear marked “Drive”.
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All outcomes are preceded by process. A key process for any outcome is intention, feeling, thinking, and action. Achieving sustainability is no different to any other outcome.
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