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Writing Tip: Follow basic email etiquette for greater productivity
Poorly written emails today suffer the same consequences as poorly written memos and letters of earlier times. So, when writing emails to your colleagues and clients, remember to create a professional image by following these simple guidelines. As you do, you will help others meet important deadlines and keep projects on target.

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We Live in a Headline World; Will Yours Do its Job?
You may not think headlines have anything to do with you or your sales success, but you’d be wrong. You’re exposed to headlines everyday whether those headlines are presented in a written format, audio format, or visual format.

SEO simple tips
1. Make sure your site is not under construction. 2. Submit your sitemap to Google (sitemap for search engines usually in XML format) 3. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format) 4. Create unique and rich content sites. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.

How To Write Articles - Decide On The Format
This sounds like a particular uninspiring topic. What does the format have to do with how to write articles? It actually does have some relevance. In fact the newspaper and magazine publishers have made format into an art.

Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)

Make Every Conversation a Sales Call
Sales people are the best communicators in the world. Why are they the best? Because the average business manager has to handle up to 200 messages a day - face to face, voice messages, emails, telephone and video conferences, staff and team meetings. They do so with no planned format for success. Sales executives handle the same 200 messages but they have a format for success. It is called Make Every Conversation A Sales Call. Their format starts with the basic facts of life.

Use Live Webinars For The Most Effective Presentations
There are four ways you can format any live webinars that you host. Today I will focus on the first way, which is the free webinar for prospects that you offer to sell your product offering. The idea behind this format is to give the participants value in the first sixty minutes so that they will be willing to buy from you in the final ten to fifteen minutes when you tell them about your product offering. You do this by explaining how to do whatever your topic is about and then selling them the step-by-step strategies and techniques behind how to do it.

False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:

Crosslinking Your Video with Your Website or Blog
In the "Description" box we will want to include a paragraph about your video that also includes a couple of your keyword phrases that you have selected for your campaign, and also include a link to your website, or blog.

The 3 Best eZine Formats
eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

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