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\"No\" to average
Say no to being average.

What to write
...when you don't know what to write.

The chicken and the egg
I was riffing with someone about an idea last week and I told him he had the, "chicken and an egg problem." It seemed like he knew what I meant, and I thought I knew what I meant, but I've since decided it's worth a few paragraphs.

Starting over with customer service
I've been writing a lot about this topic lately and thinking about it more. I have a radical proposal for you, but it takes a few paragraphs, so I hope you'll bear with me.

Getting My Attention

Every day I get inbound emails from entrepreneurs looking for funding. I triage these quickly as I can usually tell within a couple of minutes of looking at whatever is attached (executive summary, overview, intro powerpoint) whether or not it's in an area that I'm interested in investing in. Since my top level filter is "theme" it's easy to make a quick call. If you've ever sent me something, hopefully you've gotten a quick response.

Bottom Line: This is Not the Bottom of the Financial Crisis
Thomas Barrack Jr. is a friend of mine who happens to be a brilliant guy. We’ve partnered on ventures and he’s the CEO of Colony Capital. He’s been following the financial crisis and occasionally sends me his thoughts about what is going on. He makes such good sense that I’d like to quote a few paragraphs from what he sent me a few days ago:

Mobile Marketing 101
Although we’re trend watchers, we’re not bandwagon jumpers. We don’t seek to build things just because they’re popular. We build things that make sense for our clients. Still, when a tidal wave is coming (or arguably already here) we have to chime in. So here’s a pocket guide to marketing to your pocket.

The Sales Assessment that Dave Kurlan Developed
If you have a complex technical product with a long sales cycle, would you want to use the same hiring and selection criteria used to hire life insurance salespeople who call on married couples?

Resonsible leadership in an interconnected universe
What does a leader's responsibility mean in times of crisis and the established knowledge that we are living in an interconnected universe consisting of energy and consciousness only?

Five Elements to Financial Freedom AND Fulfillment
In ancient times, five elements were used to symbolize the harmonious workings of the universe. Using a similar approach, I have identified five elements that, when properly deployed, will help us build a solid financial structure and reach high for our dreams - elements that will lead us to our ultimate joy and fulfillment in life.

The 7 Pillars of Purpose Driven Entrepreneurship
Follow your passion, uncover your purpose, and create a successful business, living it. Learn the 7 pillars essential to create a purpose driven venture.

5 Tasks a Virtual Assistant Can Do For a Business or Executive Coach
Are you a business or executive coach overwhelmed with administrative tasks? By working with a virtual assistant you will have more time to create additional revenue and build your practice. Here are 5 tasks that you can easily delegate to your virtual assistant.

How To Evaluate The Performance Of Your Top Sales Executive
This article present the performance appraisal factors that should be used to assess the performance of a top sales executive. Also, it provides the format of a monthly sales call report that should be used to record the sales call activity of sales reps.

How To Write Press Releases For Your Internet Marketing
Written using third person, a press release is a pseudo-news story that seeks to confirm to a certain editor the newsworthiness of a specific person, product, service or event.

100% Positive Employee Performance Appraisal

Performance appraisal meetings between boss and subordinate are too often disastrous encounters in which anxiety is generated in both parties, the motivation and trust the boss generated throughout the year are undermined, and employee dissatisfaction with his/her work and the company is planted. This article explains how to avoid these performance appraisal session mistakes and make employee appraisal 100% positive and motivating every time.

3 Article Marketing Secrets that will Drive Tons of Quality Traffic to Your Website
To get clients through your website, you have to make sure that the right people are actually finding your website. There are several methods to drive quality traffic to your website; one of the most popular (and, arguably, effective) is article marketing. Learn three simple techniques to help you make article marketing work for your business.

Press Release Writing Tips For More Publicity
Writing an effective news release may seem difficult at first, but with some education and experience you will be able to write an excellent story. To start, just follow the tips shown here for writing and sending your news release.

What's Wrong With Multitasking?
Switching back and forth among tasks creates stress and divides your attention. Plus, it’s harder to remember where you left off and requires more thinking.

What's Your Passion?
80% of the working population feels on some level, unhappy, dissatisfied, and unfulfilled. In all likelihood, 4 out of every 5 people you meet are frustrated, under-enthused and not feeling like they are living their “purpose”.

Is Your Financial Comfort Zone Keeping You Stuck?
If you'd like to change your financial set point and increase your income here’s what to do:

The Stuff of a Winning Organization
The company that secures the best people, motivates them most effectively, and nurtures their creativity will surpass its competitors in the marketplace. The success of this kind of company is assured.

Are You a Reading Genius?
Discover secrets that can improve your personal productivity in school and career. We live in the Knowledge Economy, so let's knock your competitors for a loop. You will be amazed.

How Can a Virtual Assistant Help Me With My Bookkeeping Virtually?
Are you a small business owner who hates to do their own bookkeeper? This article reviews the steps involved in working with a virtual bookkeeper. By utilizing a virtual bookkeeper this will allow you more time to do the things that you love to do.

When Did You Last Put Your Ear To The Ground?

Adept trackers, Native Americans used to put their ears to the ground to hear horses' hoofs miles away. The ground carried the sound. Later, the train tracks did the same thing if you put your ear to the track, you could hear the train coming from miles away. When Did You Last Put Your Ear To The Ground? Explore these simple ways to "tighten" your marketing tactics from face-to-face to voice mail. Start measuring how you connect with your prospects and make it matter.

A Progressive, High Motivation Wage Payment Plan

A progressive, high motivation wage payment plan based on achieving performance objectives is one of the most important elements in a program aimed at motivating employees to achieve high levels of output, to care in performing their duties, to master jobs quickly, to desire to move into more demanding and higher paid work, to work as a team, and to grow with their employer using their continuity of employment and deep knowledge of the organization, its work, its operations, and its customers to innovate and bring new ideas to the firm.

A Test of Sales Character

I can honestly say I did not enjoy the early years of my sales career. I initially found it hard, relentless and sometimes really distressing. I was asked to do things I didn't always understand that significance of. I often felt overly scrutinised by the constant monitoring of activity and performance by my managers. I worked in tough markets in tough times and sometimes wondered if it was worth it. I felt under pressure and sometimes wished I didn't have to sell at all, however I came to realise that this tough introduction to selling was what I really needed to prepare me for the future. In the words of Robert Louis Stevenson "Everyone lives by selling something'. Over the years as my sales career evolved, I began to learn a lot more about myself.

Quick Checklist-Is Your Firm Ready For Success In The Coming Economic Rebound?

This article provides a quick checklist for a company to use in beginning to rethink and plan its management and operational strategy for the economic rebound ahead. It touches on changing a company’s orientation from “defense” to “offense,” attempting to move away from price only relations with customers to price and long term relationship connections with customers, re-establishing training throughout the organization, bringing in some mavericks, creating a new company mission statement, and locating a new top management recruiting resource to bring in top notch executive resources as the market for these individuals tightens in the rebounding economy.

Order Should Not Be Taken For Granted ...
This, from David Brooks in yesterday's New York Times, is, to my mind, brilliant beyond measure-especially the 1st of the two paragraphs I reproduce here:

THE NEW RULES OF ATTRACTION FOR THE NEXT GENERATION
Recently, we’ve heard a lot about how we should be using social media to appeal to the younger generation. However, much of the focus has been about the tools and how they work, but little about how and why they appeal to the younger generation.

KNOW THE ‘HOT SPOTS’ OF YOUR DM PACKAGE
What are the ‘hot spots’ of your direct mail package? They are the parts that you want your readers to be drawn to, to pay attention to.

THERE IS NO SUCH THING AS CONSUMER FATIGUE, ONLY MARKETING FATIGUE.
Don’t just blame the recession, there are other factors at play when trying to market to consumers.

"WHAT WE’VE GOT HERE IS A FAILURE TO COMMUNICATE."
When it comes to charities, one neglected area where communication fails miserably is during Post Gift Communications.

EFFECTIVE Meeting Facilitation - Say Goodbye to the WOMBAT

"Oh no! Another meeting! That's 3 hours of my life I'll never see again!" If you've ever felt this way or suspect you've evoked this response in others, read on. A new acronym has popped up that defines many meetings. Many people are now referring to meetings as a WOMBAT (Waste Of Money, Brains And Time). To turn your meetings from WOMBATs to EFFECTIVE, here are some tips to create an environment where participants can bring their strengths and ideas to the table. EFFECTIVE meetings have not only positive discussion, but also a will to make important decisions and to take action.

Your Sales Letter Layout and Using Testimonials

The worst websites are those that use a percentage width and cover the entire monitor. It's been proven that long lines of text fatigue the reader. People will start scanning if the lines are too long. Use a fixed-width table, 600 to 700 pixels wide. That mimics the width that people are used to from paper. The reader stays engaged and doesn't become fatigued. Use paragraphs no longer than four or five lines.

Why Won't My Site Show Up in Google?
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.

How to Get More Things Done With Ease and Elegance
Here’s is a quick checklist of what you need to know so you can beat the odds, and create more and more of what you want in your business and in your life with ease, grace and flow.

The Four C’s at Work: A New Approach to Team Building & Why It’s So Important
The Four C’s at Work: A New Approach to Team Building & Why It’s So Important

Which Would You Prefer, Wealth or Welfare? (it's a trick question)
The relationship between the words "wealthy" and "welfare" would surprise most people today. By the time you finish, you will realize you should have both.

An Accountant or a Leader - but rarely both
Sometimes I think that the world is divided between the people who make things happen and those that account for it. I know it is an over simplification but all the personality assessments, type indicators and their like break us into four types: The Pragmatic, the Analytical, the Amiable and the Extrovert.

Having a Purpose

As children we are always asking the question ‘why?’ This often results in the majority of adults becoming frustrated with our incessant questioning. Through this we learn to tone down our questions as we get older. This, however, does not mean that we are not curious and do not want to know. In our workplace, or anywhere we are asked to make a commitment and strive to achieve something, the question looming in our mind is why? Why are we doing this? What is the point? What will we achieve as a result of doing this?

Cubicle Courtesies Unlock Doors

It’s true that the close quarters of office cubicles in companies are a breeding ground for hot tempers, resentments and damaged relations. It’s also true that most of our complaints about our co-workers are valid and should not be ignored. The challenge is to devise and employ strategies to create goodwill in the office so that minor annoyances do not explode into a toxic work environment that no one will benefit from. Open environments and cubicles are here to stay. Ensure that your business relationships enjoy that same longevity by employing strategies of cubicle courtesies which will open doors to a more productive and enjoyable workspace.

The Day our Icons let us down

In the seventies Marks and Spencer plc, in UK was the icon of the retail industry. Everyone used M&S as a benchmark by which they measured their performance and aspired to achieve. National Westminster Bank was the biggest bank in UK and the bank that handled the Bank of England. British Airways was the major airline in the world and a company that other airlines looked up to. There were similar organizations in North America as well and other parts of the world. Then the world changed. In the 80’s the world shifted gear. The icons were found to be set in their traditional ways. In fact all three of these companies were challenged to the level that they nearly disappeared.

How to use article marketing to generate leads
Article marketing is one the best kept secrets on the net. Why don't more business owners know about this? This article explains how to write an effective article that you can distribute in an Article Marketing Strategy.

Don’t just build a team; build a world class team

The new generation entering the workforce is more attuned to teamwork, and more likely to prefer group projects over individual projects than any generation to come. Leaders all across the nation have noticed, and some aren’t sure if it’s a good thing or a bad thing. My answer? It depends. There’s nothing so powerful as an effective team, and nothing quite so destructive as a dysfunctional one.

The Hidden Power of Questions
Business leaders who know everything and always have a great plan can climb a good distance. But they rarely make it to the top. Why not? What’s missing? Good questions—that’s what’s missing. Or more specifically, a strong questioning strategy.

Build Your Business with The 5 A’s Method
This is a simplification of basic best business practices. It is a quick tune-up check list to recommit you to what you love to do—your business. See how the ideas work for you.

Secret Pal or Powerful Tool—Your Coach
Consistently I'm asked how to select a coach or why would I want one by people I meet. This teels me they have not had a coaching experience. This article offers insights about coaching and how it may be a powerful business and personal tool for you.

Pushing Boundaries
Have you ever noticed how children are constantly pushing boundaries and checking how far they can push things? It is a natural thing to do as the child endeavors to discover what works and why.

Being Connected
There is an interesting situation in the work place these days caused by the social networking sites.

Another Conference
Who would put a team together that did not share the common goals and seek to work in harmony to complete the outcome?

Remaining Focused

Christopher Columbus set sail heading West to look for new lands. It was a daring move at a time of growing national imperialism and economic competition between states. It was risky and many thought that he would disappear off the edge of the world. However, Columbus remained focused even though he did not know exactly what he would find. In fact, he totally underestimated the circumference of the world and when he landed in the Bahamas he thought he had landed on the East Asian mainland. As with all these voyages in history, Columbus prepared as best he could for the months ahead. In part he was preparing for the unknown, but there was a lot he knew he could plan for and he recognized that his team would need to be able to adapt and change as challenges arose.

Obama on Leadership
After eight years of the Bush Administration and the last year of electioneering, the whole world watched in January, as the first African-American took the oath of office and became the 44th President of United States of America.

When to Fold 'em
One of the important aspects of leadership is to know when to stand firm and when to fold.

Sales - A test of character

Internet Marketing SEO
How to get a top ranking in the search engines Without a doubt, Internet marketing SEO (search engine optimization) is one of the most important online strategies you can learn. If people can't find your site, how can they buy your product, find out about your service, or learn more about your business?

Leadership in Difficult Times - Lessons learned from President Obama

There’s no doubt that businesses today are facing difficult times. Those in leadership positions may be experiencing the additional burden of finding the support or direction needed to keep their teams motivated and productive when confronted with a bleak economic outlook, layoffs of their colleagues and friends, greater competition and slashed budgets. Where better to look for advice than the newest leader of the largest employer in the United States, the U.S. Government. Let’s have a look at some excerpts from President Obama’s inaugural address and see how we can apply these lessons to corporate leadership.

Who's court is that ball in? Or, that ain't my job, man.
You want to be recognized for your contribution. You may not even mind a critique when you don't live to your aims. But you don't want to be blamed for someone else's shortcomings. The people who work with you feel the same way. This article points out how to manage, to keep the responsibility lines straight.

Just the facts, ma'am
Whether or not Joe Friday ever said "Just the facts, ma'am", the facts are necessary for your operation to judge what is not right, and what to change. Objective, open eyed facts, undistorted by opinions nor politics; nor by "it's always been done that way" nor by the dreaded Not Invented Here syndrome.

Policy
Productivity can be improved anywhere, including the board room. Basic policies set in place the mechanisms that control costs up and down the P&L and balance sheet. Be sure those policies serve the organization, and not vice versa.

Give the supervisor what he needs
Or what she needs, to be productive. But what the supervisor needs may not be what your system stresses, what it spews out. Here are points to consider.

The Many Forms Of Internet Advertising
Promoting a small business actively is easy if you capitalise on the many different forms of Internet advertising that are available to you. These include such well known forms as SEO also known as search engine optimisation, PPC or pay per click, online newsletters and website advertising.

Writing Copy for the Web

There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.

Writing a Compelling Executive Summary
Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. Your goal is not to explain your business to the investor; your goal is to convey the essence of what makes your business exciting. If you accomplish that, the investor will not only want to find out more, he or she will want to help you be successful.

Email Business Communication Is Convenient, But Still Demands Carefully Honed Writing Skills

Email has changed business communication drastically, putting pressure on nearly all of us to improve our writing skills. Taking advantage of its speed and convenience without paying proper respect to the needs of effective communcation can leave a harmful impression of you and your nonprofit, agency or company. Any business writing training should take account of certain rules, such as the need to slow down and edit yourself before hitting the "send" button. Rush that move, and your professional reputation could take a beating.

Writing Tip: Follow basic email etiquette for greater productivity
Poorly written emails today suffer the same consequences as poorly written memos and letters of earlier times. So, when writing emails to your colleagues and clients, remember to create a professional image by following these simple guidelines. As you do, you will help others meet important deadlines and keep projects on target.

Writing Tip: Avoid worn-out clichés in your closing sentence
To clearly communicate a deadline, timeline or schedule for what needs to get done, avoid worn-out clichés in your closing sentence.

Be Your Own Publicist: How to Write Savvy Online Press Releases
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

DO YOU KNOW WHAT STOPS YOUR RECIPIENTS FROM READING YOUR DIRECT OR ONLINE MATERIAL? HERE’S A HINT — IT COULD BE YOU.
Mistakes to avoid when writing direct mail or online material.

Psychological Tricks For Writing Sales Letters and Marketing Emails
Advanced techniques that will make your sales letter copy mesmerizing and motivating.

The Main Reasons That Your Article Is Rejected
You’ve heard that article marketing is the thing to do, you are not too great at writing but you have given it a shot, but your article has been rejected. So what are the common reasons for being rejected?

Book Review: Selling The Invisible
Selling The Invisible is packed with tips and insights on how to market your business services. Harry Beckwith claims that most marketing advice is based on a product marketing model, most of which doesn’t apply to service businesses.

Hooking the Media
In person or in print, you only have ten seconds to create a great first impression. Learn how to hook the media for free publicity.

Top 10 PR tips in a crisis

When a crisis kicks the last thing you want to worry about is the press but believe me you may need to! Crisis Management PR by definition is costly as 24/7 availability for an expert never comes cheap. There are ways to prepare even if your budget won't stretch to having a PR expert on hand. Think about these top ten rules and it might just buy you the time and perspective you need to have damage limitation.

TAKE MY ‘WORD’ FOR IT
How do you convert dry facts or descriptions into compelling headlines or sentences?

Five Keys to Book Writing Success
Writing a book isn’t hard, but you have to make a commitment and put in the work to actually make your dream of becoming an author a reality. If you’ve been searching through web sites and books for a writing strategy that ensures success, then look no further. Use the following five tips to get your book done!

Bernie Madoff: American Deception
There is an old joke, “Your investment specialist is interested in retirement planning. The problem is that it is his own, not yours.” New evidence suggests that this is less of a joke than we might think.

10 Effective Copywriting Tips for SEO
10 ways to make your pages more digestable for readers, and for the search engines.

How to Write for the Web – A Step by Step Blueprint for Writing Killer Copy (Part 1/3)

Do you want to discover how to write web copy that makes your visitors reach out for their wallets and buy your products? These tips will teach you how to write for the web. Use Short Sentences Don’t try to use fancy words. Get right to the point and make it simple. If a sentence looks too long, it probably is. Most of the times, long sentences could easily be broken up in two, three, or even four short sentences. Mix sentence lengths to make the text easier to read.

Dell, The Economy, Their Sales Force, and You
Last week I received an email from my Dell representative's sales manager. It was five paragraphs, and started out great:

Getting Your Press Release Noticed
If you are trying to get publicity without spending big bucks, then using press releases is a great idea. They are powerful tools that will inform people about your business. People look to the media for good information, making press releases a wonderful tool to use for company promotion.

How Article Marketing Works In Promoting An Online Business
Here we discuss how article marketing actually works so you can implement this powerful way of driving traffic to your online business site.

Marketing with Ezines - What REALLY Works?
"New improved ezine marketing method," you've probably seen an ad saying something to that effect at one point or another. Or heard a self proclaimed guru stating "I've found it, I've found the secret to ezine marketing and for $97 you can have it too."

Tips on Writing Auto-responders with PUNCH!

Auto-responders are a business's best friend. Before we cover tips on writing fantastic auto-responders, here is a quick recap. What exactly is an auto-responder? Think about when you meet someone and you ask them "How are you?" Most times the automatic response is "Fine thanks". People don't even think – the answer just automatically comes out. Now – transfer this to your computer. Most people are aware of the "sorry I am holidays so can't answer your email" type of autoresponder email. You know the person is not there answering their email – the computer does it automatically. This is the most basic sort of autoresponder – one email triggers one response.

Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting

An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program

Tips To Write An Effective Press Release

After creating website, webmasters next step is to make it in approach of people as many as possible using different methods to attract people but the important thing is how to attract people at the same time to let them know and convince to try your services or products. In this case publishing a press release is really a good idea because press release is the most effective way to be in news and to attract a lot of people at the same time.

Seven Secrets of Writing That Sells
Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you’re writing brochures, Web text or anything in between, you need clear, concise, benefits-oriented copy that really sells.

Your Most Valuable Asset…
Your Most Valuable Asset…Don’t look on your balance sheet! Your most valuable asset doesn’t show up on your balance sheet. Your most valuable asset is your ability or capacity to perform effectively, in a word: POWER!

Which is it - Strategic Plan or Strategic Plan of Action?

We've heard the clichés about planning and failure. So, what is the major obstacle for people to simply jot down what's already in their mind? My view is that the act of writing things down makes the idea concrete and attached to commitment and responsibility. In our CYA (cover your assets) culture, one understands the anxiety that can be attached to writing out a plan. Here are several strategies to help you break that cycle and move forward. If procrastination and commitophopeia aren't your issues, congratulations.

RULE 4 Never Run a Full Page Ad
This is the fourth rule in a series of articles by Brad Sugars on “21 Ways to Increase the Power and Profit of Your Advertising – without Spending an Extra Cent.” Find out why you should not run a full-page ad.

Rule 10 Indent Paragraphs
This is Rule #10 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

Rule #12: Repeat Your Story in the Coupon or the Closing
This is Rule #12 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

Important SEO Tips To Improve Your Webpage

Webmasters have different choices for creating web page. Generally they avoid some important points while creating a web page to make it attractive or eye-catching to its users and in this way they create web page that are not search engine friendly and it becomes difficult for these pages to get index on the search engines. And if the pages are not search engine friendly and not indexed then no one can reach them to view or read and in this way creating a web page having good content becomes useless. In this article you can find some important tips which can help to improve your web-page to make it search engine friendly as well as user friendly to make it easily accessible to its users:

Time to Chuck a Sickie!
Why should your employees have all the fun?

The Number 1 Question Can A Consultant Really Make a Difference

Over the past few weeks I have received a spate of questions asking (although some readers have already formed an opinion), what role does an outside consultant really play in an organization? Specifically, what do they do and how can they help me? This is one of those rare instances when I wear the hats of an unbiased and neutral writer as well as a consultant (I write and teach accredited courses for associations such as Purchasing Management Association of Canada or PMAC). While I cannot speak for others, over the next few paragraphs I will attempt to provide you with some additional insight into how I approach my work. Hopefully this will at least begin to paint a clearer pricture and perhaps establish a framework for evaluating your current consulting arrangements to enable you to get more from existing relationships.

The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.

5 tips for clear and effective writing
Writing is one of the most important skills that a business owner can possess. Whether you are looking to write business letters, emails, blog postings, forum posts, articles, newsletters, eBooks, eZine, autoresponders or sales copy; your ability to be both clear and effective will determine your levels of impact on you readers.

Explaining the UFOC
The UFOC should be presented at the time the franchisee is asking for information. It sets the guidelines, which the franchisee and the franchisor are supposed to follow.

WRITING FOR FUN AND FUNDRAISING
Writing for charities can be fun and profitable too. Here are some ground rules.

Top 7 Steps to Increase Article Writing Speed if Internet Marketing Is A Key Marketing Strategy
Ever wonder how someone can write hundreds of articles a year less alone thousands? Take advantage of these simple writing strategies to help you write more articles in a shorter span of time.

Loan amounts and loan management: Tenets of Micro-credit for Poverty Reduction

The following paragraphs will discuss some of the features which have been identified as best practices from lessons learnt in micro-credit programmes over the last two decades. These features have been developed over the years to make micro-credit accessible and manageable for the ‘poorest of the poor’, specifically women. Furthermore, it is through these features that it is expected that women should be empowered.

Reciprocal Links Are Still Not Dead
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I've said this before and I'll say it here again. There is nothing wrong with reciprocal links. And here is the proof.

Moving/Relocating: Updating Your Insurance After A Move
There is so much involved in moving. Many people fail to think of the task involving letting their auto insurance company know that they have moved. The truth is that it is necessary to alert your car insurance carrier of a new address after you move. Why this is the case and what is involved with it are outlined in the following paragraphs.

State Farm Insurance Company - Car Insurance Coverage
State Farm Insurance company proves to be among the more household names where car insurance coverage is concerned throughout the United States. They are the largest provider of auto insurance around the U.S. as the number one choice of customers. They possess a reputation for terrific customer service as well. State Farm's reputation and practices are considered in the following paragraphs.

Feed the Search Engine Spiders Good Food to be No 1 on Google
By placing important keywords and phrases within the first and second paragraphs of your page, you can generate No 1 Page Rankings for your business, suggests Mike Farrell with aspenIbiz. Read this short article as it will provide guidelines to follow that will enable you to put text that appeals to both the human reader and the search engine spiders so that you can be No 1 on Google.

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