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Lesson #1: Stick With It
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it,” said Ford.
Make the most of your franchisor's marketing plan
One of the things local franchisees in most cases is marketing assistance from the franchisor. The franchisor has built its marketing message on its products or services and knows how best to position the company. That said, it's up to the franchisee to make sure the marketing plan works in his or her area.

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