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High Price Raises Perception of Quality
In an article in the January 2008 Economist magazine, a study was cited that was done by Dr. Antonio Rangel of the California Institute of Technology. Rangel found that if people are told a wine that they are tasting is expensive, the perception in their brain evolves to increase the quality of the wine they had consumed based on nothing other than higher price meaning a higher quality.

Your customers, their Amygdala and Sabre-Tooth Tigers
The emotional buying decisions....how do your customers make up their mind and how to make your customers life easy...

Other parts of the brain Related Articles

Friend or Foe the Importance of Creating Great First Impressions
We often refer to the brain as having two hemispheres: the left, largely responsible for logic, and the right, predominately responsible for creativity. This description fits what we know to be the cortex or new brain; however, there is a third dimension, the hypo-thalamus or pre-historic brain, which is in fact the brain stem and is solely responsible for instincts.

Why Change Is So Hard
A single human brain is estimated to have the switching capacity of the entire U.S. telephone network.It can hold up to 100 trillion bits of information, dwarfing the capacity of any computer ever developed yet. But the brain can act as a prison unless we learn how to control it. The brain can, and often does, lick us into automatic perceptions and behaviors that are inaccurate, ineffective, or downright destructive. How the human brain works is worth noting if we want to change.

It's in the Brain - leadership and social issues
It is now fairly well accepted that the brain has three quite clear areas from which to control our behaviour – the area closest to the brain stem (sometimes called ‘the reptilian brain”), the limbic area (sometimes called “the mammalian brain”), and the cortical area (sometimes called “the human brain”. There is hard data that shows where teachers engage with students, the students become more responsive to learning and they don’t want to “let the teacher down”. In turn this has an impact by reducing antisocial behaviour in the community around the school. There is also hard data that shows where employees are engaged with their work and with their co-workers, there is significant reduction in lateness, absenteeism, sickness, and abuse of trust.
Build Rapport Quickly with Mirroring
People like people who are like them – it's built-in to the most primitive parts of our brain. Here’s how to get past this reptilian tic: mirroring, observing your conversational partner’s body language, tone, and level, and mirroring it with your own behavior.

Building Billboards - Learn the Anatomy of a Billboard Sign
We've all had biology in high school, and can probably name some of the parts of a frog. But can you name the parts of a billboard, and what they do? It's important to know this information when building billboards. Let's take a quiz and see.
Nurturing Nature-Does Your Brain Need a Workout?
Millions of brain cells die every day. If you are not replacing them with new healthy cells your brain will atrophy like any other muscle. Learn how to grow new brain cells and keep your brain healthy.
How the Economy Affects Your Brain
It’s a well known fact among the Mental Science community that chronic stress can actually alter brain anatomy. Stress (depression, fear, etc.) may cause specific areas of the brain to shrink in size. As the brain areas shrink, their functions (brain chemical secretions and electrical impulses) are altered. This anatomical adaptation to stress will ultimately affect how a person thinks, behaves, and reasons. In other words, changes in the brain due to stress, makes us less able to think of logical solutions to our problems. In addition to the irrational problem solving capacity produced by stress, the actual brain cells will change according to your thoughts.
The Power of Memory Supplements & the Basic Memory Mechanic A, B, C's
Amazing perfect combination for increasing that amount of information brain encodes. Memory Supplements and Basic Memory Mechanics can boost, energize and stimulate brain to encode important and relevant information. You should consume memory supplements that are of high concentration and potency to boost, energize and stimulate brain to encode information in brain.
Direct Sales Strategies: The Art of Selling and The Sales Presentation
Selling can be broken down into its parts, and much can be learned from doing so, but to put those parts together in a convincing sales conversation requires the artful skill of a true sales professional. Without that art, the science of selling is just a collection of parts that will fail to engage the prospect and compel them to buy.
Health Habits: Supplement Your Brain
Guess what! Your brain does not operate on its own… it’s attached to the rest of you. If you keep your body healthy, your brain will be healthier too, and you will be giving your brain a better chance to help you stay smarter and live a longer life of abundance and vitality....
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