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Website Analytics – A Necessity for Growing Your Business
Installing a good website analytics program on your website is simple and costs nothing. There are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package. This article discusses five reasons why you should install an analytics package on your business website.

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Certified Lender Programs
The Certified Lenders Program (CLP) is designed to provide expeditious service on loan applications received from lenders who have a successful SBA lending track record and a thorough understanding of SBA policies and procedures. CLP lenders are expected to perform a complete analysis of the application and, in return, SBA promises a fast loan decision. SBA reviews the lender's credit analysis rather than conducts a second analysis. SBA still makes the final credit and eligibility decision but, by completing a credit review instead of an independently conducting analysis, SBA strives for 3-day (working days) turn around in arriving at its decision.
SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.
How should CEOs select business metrics?
Metrics or measurements used for reviewing and planning various aspects of business have a lot of bearing on the results because what is measured and inspected is considered important by people. Metrics can be classified as historical or forward looking. Bias for historical data and analysis needs to be overcome. Customers, employees, and cash flows can provide vital clues to CEOs aiming to establish more forward looking signals and metrics. One can derive actionable points from even historical metrics if root-cause analysis for coming up with pro-active actions is done. Will all this take CEO's attention away from vision, innovation, and inspiring people? No. The above methods provide a springboard for day to day innovation and path breaking ideas. They also support realizing the vision.
Living the Lifestyle of Your Dreams?
If you have been sidetracked on the path of life, and are not living the lifestyle of your dreams, I have found an opportunity to get you back on the path.

Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
How to Modify the Path Variable in Linux/Unix
This tutorial will help the novice Unix/Linux user to be able to set the Path Variable. This can be useful to speed up access to software in the linux environment. Once you have a path added to your path variable, you can then simply type the executive to run the program or filename to open the file.
Use Creativity when Generating a SWOT
A part of the Strategic Process is a SWOT analysis ( It stands for Strengths, Weaknesses, Opportunities, and Threats). Many groups do a perfunctory job of this analysis, and this is a big mistake. This article shines a light on some best practices in doing a SWOT.
The Infinite Loop to Nowhere
We've all experienced it in business. The analysis of every detail, every potential outcome. We search and search for facts, figures, consenting opinions, a quorum vote - we want to be sure. We let analysis get in the way of success. Especially as our world accelerates around us. All that analysis puts us farther and farther behind.
Learning to Zigzag
If you own a business, what could you try that you've never done before? Take the more interesting path to reach your goals. Step off the well-trodden, predictable path and learn to zigzag.
Ilusions in Regression Analysis
Soyer and Hogarth’s article, “The Illusion of Predictability,” shows that diagnostic statistics that are commonly provided with regression analysis lead to confusion, reduced accuracy, and overconfidence. Even highly competent researchers are subject to these problems. This overview examines the Soyer-Hogarth findings in light of prior research on illusions associated with regression analysis. It also summarizes solutions that have been proposed over the past century. These solutions would enhance the value of regression analysis.

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