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Lesson #5: Invest Your Best Capital in Your Customers
“Politeness and civility are the best capital ever invested in business,” said Barnum. “Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.” In growing the most successful circus in the U.S., Barnum came to learn that it was not enough just to get the sale. Instead, what was important was making sure that customer would come back time and time again. Barnum was a master promoter, but he knew there was no advertising as valuable as word of mouth recommendations.

P.T. Barnum Quotes
P.T. Barnum Quotes
Proven Tips For Building Your Home Based Business
Working and building a home based business is often very lucrative but there are some tips that make doing so easier. First write a business plan. The major value of a business plan is that you can create a graphic outline that not only evaluates each aspect of your economic viability, but also includes a thorough description and deep analysis of your business outlook.
How To Be A Serial Entrepreneur
Marvin Schwam knew how to create magic. He gave people desire.
How to use advertising specialties to build your business
The role of give-aways and gifts in branding
Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.
Best Work From Home Low Investment Franchise Opportunities
Work from home businesses may be more appealing today than ever before. With the huge cost benefits of working from home, coupled with the convenience of internet sales and marketing, working from home is now easier and more effective than ever.
Make Exponential Profits With Backend Sales-Part 3
So you provide a product or service? Great....but that's just the start. Add in "Backend Selling" and watch profitability soar.
The Fork of Customer Service Can Determine Sales Success
The customer service experience is a great predictor for organizational and sales success. How your employees (internal customers) handle your actual clients (external customers) will either make your day exceptional or a sales nightmare.
Forming Business-to-Business Partnerships to Maximize Sales
A partnership with another business is an important step in the evolution of your own business. By combining forces with other businesses, you will be able to reach out to more people in a cost-effective manner. One local business contact can provide many leads when you consider their coworkers, spouses and, most importantly, clients. Learn more about how you can build rock-solid business partnerships and increase revenue for your own company.

Get In The Mix With A Smoothie Franchise Opportunity
Go to just about any mall in America these days and you'll undoubtedly come across a smoothie place. Some focus on vitamin boosts and supplements, while other focus purely on great taste combined with fresh fruits and veggies, and all of them are a good sign when it's readily available, Americans will choose a healthy alternative to sugary sodas. If you're ready to jump on the smoothie bandwagon, take a look at some of the best smoothie franchises available.
Forming Business-to-Business Partnerships to Maximize Sales
A partnership with another business is an important step in the evolution of your own business. By combining forces with other businesses, you will be able to reach out to more people in a cost-effective manner. The people who work geographically close to your company are the likeliest candidates to use your business. One local business contact can provide many leads when you consider their coworkers, spouses and, most importantly, clients.
Does Your Concept Have What It Takes to Franchise?
To go a long distance, a concept must have something in it. That includes a USP, strong demand in the market and a business format that can adopt to a changing market.
Price Setting: What Would Your Right Price Be if You Knew You Could Not Fail?
How you value yourself and what you have to offer has a lot to do with price setting. But there is another piece: how you value your customers and their ability to decide for themselves what they need to learn and how much they want to pay for it. This article takes a fresh look at pricing, applying The Work of Byron Katie™ to the challenge of setting the right price.

Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless
Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless The professional staff of teenagers who help make this national chain of Ice Cream Parlors selling system work expertly reminded this old pro of lessons too often and too easily forgotten by most selling professionals Learn these three valuable lessons to make sales close easily and the average sale amount will skyrocket!

Other patrons Related Articles

Lesson #5: Invest Your Best Capital in Your Customers
“Politeness and civility are the best capital ever invested in business,” said Barnum. “Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.” In growing the most successful circus in the U.S., Barnum came to learn that it was not enough just to get the sale. Instead, what was important was making sure that customer would come back time and time again. Barnum was a master promoter, but he knew there was no advertising as valuable as word of mouth recommendations.

You've Seen This Movie Before
With the cinema season on the top of my mind, yet ever-mindful of my health habits (as well as those of my coaching clients, whether they own a business or carry out a different kind of leadership mission), I was intrigued to read about a study reported earlier this year in the "Personality and Social Psychology Bulletin." Researchers studied popcorn consumption by movie patrons, and their findings were interesting....
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