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The New Marketing
Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness.

The ROI of Social Media
There's an interesting article about social media in today's Financial Times. In "The Fickle Value of Friendship," reporter Tim Bradshaw looked at the concern regarding the return on investment (ROI) in accruing a large number of followers.

Other paul gillin Related Articles

Steve Jobs Bio
The Steve Jobs bio, and the story of the life of a man whose career would rebound more times than many critics thought possible, began in San Francisco, California on February 24, 1955. Born to an unwed American mother and a Syrian father, Jobs was put up for adoption by his parents the week after his arrival in this world. Taken in by Paul and Clara Jobs of Mountain View, California, Jobs dislikes the term “adoptive parents” and considers Paul and Clara the only parents he ever had.

Failure Comes From Not Following Your Additive Rules
The cliche “rules were meant to be broken” is a common one in the world of entrepreneurship. Paul Berberian – a great entrepreneur (and dear friend) almost died yesterday when flying his airplane because he broke three of his rules of flying in a row. Paul got lucky and I very glad he’s alive.

How to decide when you need a written agreement (and when you don’t)
“You have a deal!” said John as he reached over to shake Paul’s hand. Paul was elated. He knew the new business venture could reap rewards for both parties. However, Paul had been burnt before in a similar deal and knew he should have a written agreement with John. But, he wasn’t sure John would go for it – and he didn’t want to lose the deal.

Success Through A Positive Mentor
"Success Through A Positive Mentor" is John Paul Carinci's story of how a chance meeting with an Olympic champion at age 21 changed John forever. by John Paul Carinci: author of "The Power Of Being Different" (c- 1998 John Paul Carinci)

Visions: A Success Story
Are you feeling overwhelmed or confused about what to do next? No time for yourself, let alone take a course and then have to implement the learning. You and Paul have a lot in common, here is how Paul used his vision to get unstuck and playing a new game.

Do you do things every day that amaze you?
I very much enjoyed a seminar recently with a colleague Paul Dunn who is known internationally as ‘the wizard of wow’. I also love getting emails from Paul who often signs off with “be sure to keep on doing things that amaze you.” In this article are 5 ways you can do things everyday that will amaze you.

Five Ways for Sales Leaders to Stay Inspired
Paul Smith is the Sales Director of a leading pharmaceutical company. He has been in the industry for the last 10 years and has been a star in his various sales and marketing roles. His recent promotion, finds him managing managers. His leadership style has always been one of pace setting and leading by example. Having just gone through a sales force downsizing Paul has adopted an inspirational leadership style.

Sales Management Case Studies Inspired Five Ways for Sales Leaders to Stay
Paul Smith is the Sales Director of a leading pharmaceutical company. He has been in the industry for the last 10 years and has been a star in his various sales and marketing roles. His recent promotion, finds him managing managers. His leadership style has always been one of pace setting and leading by example. Having just gone through a sales force downsizing Paul has adopted an inspirational leadership style.

B2B Lead Generation: Social Marketing to the Business Customer
A new book by social media expert Paul Gillin explores how to use social media in a business to business setting.

Quote from Social Marketing to the Business Customer
Marketers should be growing their budgets at the expense of sales departments From the new book by Paul Gillin, Social Marketing to the Business Customer

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