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Green Marketing - The Proof is in the Profit
This article covers some specific ideas on how to infuse green principles into your marketing strategies.

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Create High Impact Copy
Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.

Is Your EMail Missing Something
Most of the stuff you send out, or give to people, letters, business cards, newsletters, brochures, etc. have something that may be lacking in your e-mails.

Cut bickering between Sales and Marketing with these tips
“All Marketing does is produce useless brochures” complains Mr. Sales. “All Sales does is complain about our brochures” counters Ms. Marketing.

Managers Lets Call a Spade a Spade
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
How PR Makes a Managers Life Easier
The takeaway lesson for managers is, your public relations effort must involve more than tactics like fun events, brochures and press releases if you really want to get your PR money's worth.
5 Tips to Get More Results from Your Marketing Materials
Wondering why it's so difficult to get your buyers to actually buy from you? It's probably the words you're using. Here are 5 tips that can help you improve the conversions of your web sites, brochures and other marketing materials.
Hotels and B & B's should be doing better on the web
How to promote your Hotel or B & B on the web. Let's stop publishing brochures and make it personal!
Top Tips for More Effective Marketing Material
These simple guidelines will help you make your letters, brochures, information, corporate profiles, advertisements and other marketing material more effective in what it was designed to do…SELL.
Questions That Sell
We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!” Every single firm started their pitch with a description of their products and services, and lots of detail on how great they are. Then they added thrilling descriptions of their plants (usually with a picture of the parking lot) and a price list.

Do you have effective key messages?
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?
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