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Making Relationships a Work of A.R.T.
But if, on the other hand, you forget about yourself and what you can get, and focus on the other person and what you can help them get, they will never let you down. One of my favourite quotes of all time is one by the world famous sales trainer Zig Ziglar. He says "You can get almost anything you want in life, if you'll just help enough other people get what they want." Do you know what other people want? Are you willing to help them get it?

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The New PR Toolkit
Book Review -- Strategies for Successful Media Relations – Diedre Breakenridge, Thomas J. DoLoughry; Financial Times Prentice Hall, Pearson Education, One Lake Street, Upper Saddle River, NJ 07458; (201) 236-7000, www.pearsoned.com, ISBN –0130090255, January 2003, 272 pages, $24.95
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